I am copywriter by trade and have written dozens of Adwords ads for my clients. This thread is for people currently running campaigns. If you want to increase conversions, post your question or PM me your ad, and I will give you some tips or edits for free (I usually charge at least $50 per ad). Some misc. tips: 1. You only have one exclamation point per ad. Use it well. Put it after a POSITIVE word. NEVER put it after a price. 2. Clarity always beats ambiguity. 3. Sometimes your ads can filter out traffic you don't want (e.g., people who click your ad but don't do what you want after getting to your site). 4. Never lie.