Foundations and scaling

Mem2025

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Forgive me if this has been asked before.
My meta campaign has 11 ads for 1 product all in 1 ad set.
Andromeda has chosen it's winner and spent nearly 95% of the budget on it.
It's achieved 3 sales today, but I know the others could pull sales.

2 questions- how do I scale this and, do I move it to another ad set and scale or do I remove the others?

How does everyone structure their campaigns and scale, how do you make sure each ad gets a chance to prove themselves?

Thanks
 
I think, let the winner run and collect more data also test the other ads separately with a small budget and if they get good results then scale them gradually.
 
I would really not rush to move the winner or remove the others, just let the campaign collect more data first and scale gradually while testing new creatives separately.
 
If one ad is getting most of the spend and converting well I would let it run and then test the other creatives separately so they can get enough data without disrupting the main campaign.
 
If one ad is getting sales, I would scale slowly and keep testing new ads in another setup.
 
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