I found a website that largely resembles my idea but which has some faults in my opinion. We have the same main keyword as in for example "xplans" against "funxs". It has a 3 layered structure like i was planning but the second level is littered with categories and the third layer has articles with keywords that no one searches for. Also the site itself looks horrible, its like a shotgun victim or something. Worthofweb says that it gets 200 dollars a month and theres 1.5k backlinks and 100 referring domains. The site is one year old. So i was thinking of building a website that has same second layer keywords, but in addition to that, it would also have better article keywords in third layer and the site would look prettier. 1. Do you think i should i go into the market? 2. Is there a consensus on the amount of second layer categories in relation to third layer articles? 3. Is it ok to create an article with keyword that has good cpc but only about 10 advertisers? Isnt that enough for one article? 4. (off topic) Building tier 1 web 2.0's and tier 2 links (with gsa or other) should i use different emails in the process or hide my identity somehow? Also will it hurt me if i dont hide my identity behind my site as in with Whois searches?