[forbes] Four Quick Tips To Increase Your Domain Authority

Discussion in 'White Hat SEO' started by back2form, Mar 13, 2018.

  1. back2form

    back2form Jr. VIP Jr. VIP

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    Wondering what makes highly reputed sites such as Wikipedia and Forbes rank high in search engines? The No. 1 reason is that they have a higher domain authority than other sites.

    If you’re a small business that is looking to focus on a single metric that matters to your SEO, then look no further than domain authority.

    Domain authority (DA) is a metric developed by Moz that shows the reputation of a website ranking from 0 to 100. The greater your DA, the more likely you'll have a solid traffic base and high Google rank. You can easily track the domain authority of any site by checking out Open Site Explorer by Moz or by simply installing the Moz extension on your browser.

    Let’s take a look at four quick tips that will help you boost your domain authority:


    1. Implement Technical SEO
    If you want to lay a solid foundation for your website to increase the domain authority, you’ll need to ensure that your technical SEO is in place. By properly implementing technical SEO, you’re allowing search engines to easily scan and index your website.

    If you’re on WordPress, the easiest way to do this is by installing an SEO plugin like Yoast SEO. Aside from allowing you to optimize your website structure, the plugin forces you to choose a main keyword for your articles and shows you whether the keyword is appropriately being used on that page.


    Some of the things you need to focus on in order to boost your overall SEO include:

    Adding SEO-friendly URLs

    Adding a sitemap
    Optimizing your robots.txt file
    Improving navigation



    2. Create Linkable Content

    Content is undoubtedly king, but if your content can’t attract backlinks and shares, they’re not going to pay off. When creating your content strategy, it’s worth taking a moment to determine whether your content is linkable.

    The more linkable content you have, the more quality backlinks and social shares you can attract, and the more likely it is you’ll have a high domain authority.

    In our content optimization blog, we regularly create high-quality linkable content such as:

    • List posts: Readers can easily skim through your list posts and share on the go.

    • How-to tutorials: Explain how to solve a pain point your readers have using a step-by-step tutorial. Since they’re straightforward, they’re more likely than not to be linked from other websites.

    • Expert roundups: Feature industry experts on your blog and they’ll likely link back to your article.


    3. Get Mentions And Placements
    Although Google constantly updates its webmaster guidelines, backlinks still remain as the company's go-to ranking signal. Google emphasizes on backlink quality over quantity to determine how valuable a website is.

    Building quality backlinks will take time, but if you use black hat techniques against Google’s webmaster guidelines, you’ll hurt your SEO in the long run.

    Some ways to attract tons of high-quality backlinks to your website include:

    • Email outreach: Find some websites in your niche that are likely to link to your high-quality content. Then make a list of authors’ emails and set up an email outreach campaign with a personalized email snippet. You may use a free Chrome extension like Streak that enables you to quickly set up your outreach campaign.

    • Guest blogging: Is guest blogging dead? Well … it depends. In my experience, if you publish guest articles on top-notch blogs not just for building backlinks but for building authority and demonstrating expertise in your niche, they’ll always pay off.


    4. Get Rid Of Negative SEO
    Your search rankings could hurt even if you haven’t followed any black hat SEO techniques to build toxic backlinks. This can happen if your competitors try to sabotage your reputation by linking to your site from harmful sites. Other reasons could be that you’re hosted on a cheap server or you’re using outdated plugins on your site with deprecated codes, which are prone to malicious attacks.

    Conduct some due diligence of your website’s health by regularly monitoring your Google Search Console data. You might also create an alert in Google Analytics to remind you if there is a significant drop in search traffic. If you found a potential vulnerability, take measures to fix it, including taking down any harmful backlinks and removing any outdated plugins.

    It takes time to build your domain authority, so be patient. If you include the above tips in your SEO strategy, you’ll likely increase your domain authority.

    For More info :
    https://www.forbes.com/sites/forbes...ncrease-your-domain-authority/2/#6a8419897b3d
     
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  2. AdwordsAlgorithm

    AdwordsAlgorithm Jr. VIP Jr. VIP

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    Great info thanks OP
     
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  3. back2form

    back2form Jr. VIP Jr. VIP

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    Great info is found on the internet!
    So, The Thank to #Internet, #Forbes & #Thomas Griffin :confused:!

    Thomas Griffin is the One, who written this article & Published on Forbes yesterday & I shared it here today!
     
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