Here is an interesting article to show/explain to your prospect the importance of ORM and properly managing and monitoring their local listings. For many small businesses nowadays Google rankings can be the difference between financial stability and bankruptcy.
Hacking of Google Maps May Have Killed This Business
Technology is a wonderful tool to boost our businesses?until it isn?t. In the wrong hands, something as innocuous as a listing on Google Maps can cause irreparable damage to small businesses.
Rene Bertagna owned and operated the Serbian Crown, a restaurant dedicated to serving exotic meat dishes like lion and kangaroo for 40 years.
But today ? the restaurant is closed ? and Bertagna blames Google.
To be more precise, he blames his competitors for hacking Google Maps and altering his Google Places listing to mislead customers about the hours the restaurant was open.
Bertagna has never owned a computer, and hardly knew what Google was, until he saw a 75% drop in customers over a single weekend a few years ago. He was clued in when a customer called to ask why his restaurant was closed three days a week. In fact, it was not. Bertagna claims the misinformation on Google Maps squeezed his customer traffic to nearly none until he decided to close the restaurant in 2013.
http://smallbiztrends.com/2014/07/hacking-google-maps-killed-business.html
http://google.about.com/od/googleforbusiness/fl/Your-Business-Cant-Afford-to-Ignore-Google.htm
Hacking of Google Maps May Have Killed This Business
Technology is a wonderful tool to boost our businesses?until it isn?t. In the wrong hands, something as innocuous as a listing on Google Maps can cause irreparable damage to small businesses.
Rene Bertagna owned and operated the Serbian Crown, a restaurant dedicated to serving exotic meat dishes like lion and kangaroo for 40 years.
But today ? the restaurant is closed ? and Bertagna blames Google.
To be more precise, he blames his competitors for hacking Google Maps and altering his Google Places listing to mislead customers about the hours the restaurant was open.
Bertagna has never owned a computer, and hardly knew what Google was, until he saw a 75% drop in customers over a single weekend a few years ago. He was clued in when a customer called to ask why his restaurant was closed three days a week. In fact, it was not. Bertagna claims the misinformation on Google Maps squeezed his customer traffic to nearly none until he decided to close the restaurant in 2013.
http://smallbiztrends.com/2014/07/hacking-google-maps-killed-business.html
http://google.about.com/od/googleforbusiness/fl/Your-Business-Cant-Afford-to-Ignore-Google.htm
