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For those in ORM and Local SEO - something to show your prospects

Discussion in 'Offline Marketing' started by timmy79, Sep 5, 2014.

  1. timmy79

    timmy79 Jr. VIP Jr. VIP Premium Member

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    Here is an interesting article to show/explain to your prospect the importance of ORM and properly managing and monitoring their local listings. For many small businesses nowadays Google rankings can be the difference between financial stability and bankruptcy.

    Hacking of Google Maps May Have Killed This Business

    Technology is a wonderful tool to boost our businesses?until it isn?t. In the wrong hands, something as innocuous as a listing on Google Maps can cause irreparable damage to small businesses.

    Rene Bertagna owned and operated the Serbian Crown, a restaurant dedicated to serving exotic meat dishes like lion and kangaroo for 40 years.

    But today ? the restaurant is closed ? and Bertagna blames Google.

    To be more precise, he blames his competitors for hacking Google Maps and altering his Google Places listing to mislead customers about the hours the restaurant was open.

    Bertagna has never owned a computer, and hardly knew what Google was, until he saw a 75% drop in customers over a single weekend a few years ago. He was clued in when a customer called to ask why his restaurant was closed three days a week. In fact, it was not. Bertagna claims the misinformation on Google Maps squeezed his customer traffic to nearly none until he decided to close the restaurant in 2013.

    http://smallbiztrends.com/2014/07/hacking-google-maps-killed-business.html

    http://google.about.com/od/googleforbusiness/fl/Your-Business-Cant-Afford-to-Ignore-Google.htm
     
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  2. Alpha.

    Alpha. Power Member

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    So where's that hacking? Anybody can change a companies entries...?

    To be brutally honest, if a company doesn't claim their online profiles... they shouldn't be opening a shop nowadays.
     
  3. timmy79

    timmy79 Jr. VIP Jr. VIP Premium Member

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    We got to remember that many owners opened shop 10-15 years ago and you'll be surprise how many don't know what to do or how to improve their online presence. We often take for granted the knowledge we find on BHW, when it fact it is for most overwhelming.

     
  4. Xtrem3

    Xtrem3 Registered Member

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    Good stuff to show your clients.
     
  5. Vesania

    Vesania Regular Member

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    Good stuff to come in and show the client why we are special. Brb, time to go close a deal!
     
  6. blackoutRF

    blackoutRF Registered Member

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    Thanks for sharing this article. It's a shame but too bad one of us hadn't found him earlier. Time to add this to the arsenal to help close deals.
     
  7. djleon111

    djleon111 Newbie

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    good story ! thanks for sharing ..... will push me to do EVERYTHING right from step 1