I was in the process of doing something I do every few months and realized it may be useful to people, so I am making a thread about it. This is a basic strategy I have used many times after making newbie mistakes. What to do when you can't rank after a year? Well, you have a couple options. You can give up on IM or SEO. You can keep dumping money into your project, or you can smarten up. I targeted some high comp KWs when I started, a bunch of medium comp, or had some easy KWs increase in competition over time pushing me down page one. For the hard KWs I pumped a lot of resources at ranking and got no where because I was a newbie. For the easy KWs I either know how much I make from number one and it is not worth it, to get back to number one. What do most SEOs do? Move onto another project. What do I do? I put the project on ice for 30 - 90 days. Why put the project on ice? This is....complex to answer. I wait to remove my emotional attachment from the project and to also reevaluate the KWs, competition back link profiles and projected ROI with a rested pair of eyes. What if I decide to move on? This is where things get good. I go through the link profile of my site. I find EVERY web 2.0 I built and check my PBNs for the site or project and look for PBN links I may have bought. I log into the Web 2.0s and remove my former money site URL and add the Web 2.0 to my Aged Web 2.0 list. I remove my link from my PBNs and put a link to a new article or project. I then email any service provider I worked with and I request to redirect the purchased links for a nominal fee and I email webmasters who link to my site and request to replace the link. For my Web 2.0s and PBN I normally have enough resources to rank a new easy KW. For the outreach to services, most people on BHW are willing to switch the links for you for a few dollars if you have the links you want changed. For Guest Posts and such, most likely they will say no. How should I move forward? What I now do is save the log in details to every Web 2.0 I make for any project or clients project. You would be shocked how often a KW will not make as much money as you thought or someone will bump you out of top ten and you know the resources are not worth getting back. This applies to newbies who go right into a project. You may fail but if you try hard and keep at it you will find success. If you find a lemon of a KW you can reuse several properties to rank something easier. Just a simple share which I do and most people never mention but makes a big difference in me doing well.