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For account stability, slow budget scaling or horizontal scaling what’s working better lately?
 
Horizontal scaling is more stable.

When you sharply increase the budget of a single campaign, the algorithm sometimes goes into relearn mode, and performance can degrade. If I were you, I would copy the winning ad set/creative and duplicate it horizontally. I would also increase the budget in small increments. There is less fluctuation.
 
Horizontal scaling is more stable.

When you sharply increase the budget of a single campaign, the algorithm sometimes goes into relearn mode, and performance can degrade. If I were you, I would copy the winning ad set/creative and duplicate it horizontally. I would also increase the budget in small increments. There is less fluctuation.
Have you seen cases where horizontal scaling works initially but long-term CPM rises due to saturation?
 
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