For e-commerce site shipping fee setup issues

robin222

robin222

Senior Member
Joined
Jan 14, 2018
Messages
1,081
Reaction score
214
#1. I should increase the price of my products a bit by offering Free shipping (4-6 days delivery) and paid shipping (2-5 days, $12.99).

#2. i price the product lower and offer flat rate paid shipping ($5.99 fee for orders under $50.)

Currently I am using the #2 strategy and by looking at Google analytics, I see that there are a lot of add to cart events, but the percentage of final payment success is very small. Should I change the shipping method to #1?

I used the #1 strategy before, and I have only been using the #2 strategy for two weeks. Under the same traffic conditions, the conversion effect of the #1 shipping fee method is better (finally completing the payment).

Should I continue to use the #2 shipping fee method to observe? Or is it recommended to change back to the #1 shipping fee method?
 
Advertise on BHW
robin222 said:
#1. I should increase the price of my products a bit by offering Free shipping (4-6 days delivery) and paid shipping (2-5 days, $12.99).

#2. i price the product lower and offer flat rate paid shipping ($5.99 fee for orders under $50.)

Currently I am using the #2 strategy and by looking at Google analytics, I see that there are a lot of add to cart events, but the percentage of final payment success is very small. Should I change the shipping method to #1?

I used the #1 strategy before, and I have only been using the #2 strategy for two weeks. Under the same traffic conditions, the conversion effect of the #1 shipping fee method is better (finally completing the payment).

Should I continue to use the #2 shipping fee method to observe? Or is it recommended to change back to the #1 shipping fee method?
Click to expand...
Since #1 worked better for conversions, I'd switch back. Extra fees at checkout can turn people away, and "free shipping" just feels better to customers. If you’re unsure, you could A/B test for another couple of weeks, but if sales dropped with #2, it’s probably not worth waiting. Have you checked if people are dropping off specifically at the shipping stage?
Once you tried dont forget to let me know what happens robin222! :)
 
Aryastark007 said:
Since #1 worked better for conversions, I'd switch back. Extra fees at checkout can turn people away, and "free shipping" just feels better to customers. If you’re unsure, you could A/B test for another couple of weeks, but if sales dropped with #2, it’s probably not worth waiting. Have you checked if people are dropping off specifically at the shipping stage?
Once you tried dont forget to let me know what happens robin222! :)
Click to expand...
Yes. The customer gave up as soon as they reached the checkout page.
I changed back to shipping method #1
 
It's all mental matter ! I own a online boutique for women, free shipping but small price increase in people mind's it is like something free, they do not notice the price increase
 
robin222 said:
Yes. The customer gave up as soon as they reached the checkout page.
I changed back to shipping method #1
Click to expand...
If you want to research the method #2 kindly reach out the customer and try to understand their requirements. Other strategies will applicable based on your product and segment. Let me know if you need more insights mate!
 
Additional fees at the checkout can put people off, and “free shipping” just seems better to customers. If you're not sure, you can run A/B testing for a couple more weeks, but if sales have dropped from #2, it's probably not worth the wait.
 
You've made your tests, and got the results, that's the answer lol,
I'm not an expert in CRs optimizations by any means, but free shipping seems like the obvious winner here,

You might want to do some research for this as well,
Ideally, genuine case studies, there are a ton of data you can learn from without investing to test yourself,
ex:
https://www.shopify.com/blog/free-shipping-and-conversion
https://growthrock.co/ecommerce-free-shipping-case-study/
https://www.goinflow.com/blog/ecommerce-free-shipping/
https://devotedigital.com.au/blogs/...shipping-offers-on-ecommerce-conversion-rates

Results may vary depending on the target audience,
But there are always common practices that works on almost all of them
 
hideath said:
You've made your tests, and got the results, that's the answer lol,
I'm not an expert in CRs optimizations by any means, but free shipping seems like the obvious winner here,

You might want to do some research for this as well,
Ideally, genuine case studies, there are a ton of data you can learn from without investing to test yourself,
ex:
https://www.shopify.com/blog/free-shipping-and-conversion
https://growthrock.co/ecommerce-free-shipping-case-study/
https://www.goinflow.com/blog/ecommerce-free-shipping/
https://devotedigital.com.au/blogs/...shipping-offers-on-ecommerce-conversion-rates

Results may vary depending on the target audience,
But there are always common practices that works on almost all of them
Click to expand...
After switching to free shipping, there was a significant increase in conversions for completed purchases today :)
 
robin222 said:
After switching to free shipping, there was a significant increase in conversions for completed purchases today :)
Click to expand...
Yeah it's obviously ! People ( customers ) are "stupid", they don't understand that there isn't nothing free in this world. FREE = some commission, in this case price product increase ( that is legitimate )
 
de4dot said:
Yeah it's obviously ! People ( customers ) are "stupid", they don't understand that there isn't nothing free in this world. FREE = some commission, in this case price product increase ( that is legitimate )
Click to expand...
Maybe you should always remember: 'Never underestimate the power of stupid people in large groups.' The more you understand, its better for your business.
 
Aryastark007 said:
Maybe you should always remember: 'Never underestimate the power of stupid people in large groups.' The more you under stand, its better for your business.
Click to expand...
I learned it very well, I come from as a business when I was a smaller organizer of events in discos and believe me, people are stupid strong... I sold Don Perignon in the disco for € 1000, cost for the club 160 ...
 
Your experience is very common and highlights a key principle of e-commerce psychology: consumers hate unexpected costs.
Your test results from the last two weeks are already providing a clear answer. The high "add to cart" rate with a low conversion rate on Strategy #2 is a classic symptom of shipping fee shock. Customers are psychologically primed to see the total cost of the product upfront and are less likely to complete a purchase once they see an additional, unexpected fee at checkout.
Based on your own data and the proven psychology of "free shipping," you should switch back to Strategy #1 immediately. The perception of free shipping, even with a slightly higher product price, reduces friction and creates a more positive user experience that leads to more completed purchases.
 
robin222 said:
#1. I should increase the price of my products a bit by offering Free shipping (4-6 days delivery) and paid shipping (2-5 days, $12.99).

#2. i price the product lower and offer flat rate paid shipping ($5.99 fee for orders under $50.)

Currently I am using the #2 strategy and by looking at Google analytics, I see that there are a lot of add to cart events, but the percentage of final payment success is very small. Should I change the shipping method to #1?

I used the #1 strategy before, and I have only been using the #2 strategy for two weeks. Under the same traffic conditions, the conversion effect of the #1 shipping fee method is better (finally completing the payment).

Should I continue to use the #2 shipping fee method to observe? Or is it recommended to change back to the #1 shipping fee method?
Click to expand...
It's best to go back to strategy #1 as your statistics shows that it resulted to more conversions with the same amount of visitors. You may still test #2 for a longer time later, but right now #1 seems to work better for getting people to finish their payments and not leave their carts.
 
Advertise on BHW
You must log in or register to reply here.
Sign up now!

Main Menu

Home Main Forum List Black Hat SEO White Hat SEO BHW Newbie Guide Blogging Black Hat Tools Social Media Downloads

Marketplace

Account Selling Content / Copywriting EBooks / Methods Hosting Misc Proxies For Sale SEO - Link building SEO - Packages Social Media Social Media - Panels Web Design More

Making Money

Affiliate Programs Hire a Freelancer IM Journeys Making Money Pay Per Click Site Flipping Want to Buy

BlackHat World

Dispute Resolution Forum Suggestions & Feedback Introductions Lounge
Back
Top