Footer links for SEO?

Be very careful with footer links. If they are not niche relevant you are almost guaranteed a decrease in rankings.
 
Footer links don't work anymore. If you want results, stick to contextual links from PBNs, guest posts, niche edits....and stay away from comments, web 2.0s, forum links and the other garbage links.
 
footer links are beneficial but they are not good in google eyes.
 
Footer links are not the links I'd use for my SEO campaign.
But if you still go for them then use your site name rather than keywords as anchor text.
 
Personally I do not think I have seen any REAL SEO benefit of having footer links but of course depends on the purpose of the Footer link.
Footer links are obviously more a UX / User Experience if you eg. are running your e-commerce store. Homepage links tho is a bit different = there we are talking real link juice.
And Internal links are obviously a most to enable G to crawl your site and show which sub pages or blog posts / landing pages are more important than others.
 
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