Just some food for thought before the weekend break... Encountered 2 clients this week and I couldn't have been more wrong about each... CLIENT #1: Tech Company What they wanted: Website Re-design Initial thoughts: CHA CHING!!!!!!!! This company was on INC's list of fastest growing companies. Appeared they had a huge budget and what they required was a massive project $xx,xxx. Their site is massive and the workload would have been huge. Reality: They stated that their max budget was $1,200 and wanted ongoing monthly maintenance throw in. Outcome: Told them see-ya. Thanks but no thanks. CLIENT #2: Local organic author What they wanted: Landing page to pre-sell their book that will be released this summer Initial thoughts: Uhhh, a freaking hippie that probably has a $500 budget Reality: Because I was thinking negative thoughts right away I asked what their budget was thinking it would end my interest as well as the conversation. They said "I'd love to keep it under $5k" Outcome: Signed them - and didn't milk them for their max - because I felt bad after being so judgmental LESSON: Don't judge. Treat every client the same. Never know who has the deep pockets and who is smoke and mirrors. Enjoy your weekend.