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Food for thought...

Discussion in 'Offline Marketing' started by netmoney1, Apr 18, 2014.

  1. netmoney1

    netmoney1 Executive VIP

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    [​IMG]

    Just some food for thought before the weekend break...

    Encountered 2 clients this week and I couldn't have been more wrong about each...

    CLIENT #1: Tech Company

    What they wanted: Website Re-design

    Initial thoughts: CHA CHING!!!!!!!! This company was on INC's list of fastest growing companies. Appeared they had a huge budget and what they required was a massive project $xx,xxx. Their site is massive and the workload would have been huge.

    Reality:
    They stated that their max budget was $1,200 and wanted ongoing monthly maintenance throw in.

    Outcome:
    Told them see-ya. Thanks but no thanks.

    CLIENT #2: Local organic author


    What they wanted:
    Landing page to pre-sell their book that will be released this summer

    Initial thoughts: Uhhh, a freaking hippie that probably has a $500 budget

    Reality: Because I was thinking negative thoughts right away I asked what their budget was thinking it would end my interest as well as the conversation. They said "I'd love to keep it under $5k"

    Outcome: Signed them - and didn't milk them for their max - because I felt bad after being so judgmental


    LESSON: Don't judge. Treat every client the same. Never know who has the deep pockets and who is smoke and mirrors.

    Enjoy your weekend.
     
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  2. crazyboy99

    crazyboy99 Junior Member

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    Thanks Netmoney, very valuable advice mate.

    Posted via Topify using iPhone/iPad
     
  3. THUNDERELVI

    THUNDERELVI Elite Member

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    And this piece of advice should be used for everything, not just clients!
     
  4. SkyrocketSEO

    SkyrocketSEO Jr. VIP Jr. VIP Premium Member

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    True wisdom of an Inbound Marketer, Hubspot certified.

    I know what you;re talking about NeedMoney1, it is usually like this.
     
  5. netmoney1

    netmoney1 Executive VIP

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    HAHAHAHA! That shit still cracks me up lol
     
  6. BENNY8877

    BENNY8877 Supreme Member

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    Love this:
    Bravo, good Sir.
     
  7. funkybunker

    funkybunker Supreme Member

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    Right after watching a Thai Life Insurance commercial on FB, so many emotions. Had my share of bullshit artists too & the most loyal don't come off as loaded.
     
  8. Paper-Boy

    Paper-Boy Elite Member

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    Love that video. I actually have it saved in my hard drive since it's one of the most powerful and effective commercial I've seen to date.
     
  9. watsonovedades

    watsonovedades Senior Member

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    very interesting judgement experiment , 5k budget for IM efforts, but what the gross income for your pockets?
     
  10. netmoney1

    netmoney1 Executive VIP

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    It wasn't an experiment...it was something that happened unintentionally. When asked, the client said they wanted to stay under $5k for their landing page (very basic site) - so the point of this was to stress the importance of not jumping to conclusions...as you never know based on the size of the company. Case in point...a company that was one of INC's "fastest growing" had a pathetic non-existent budget and a local author wanted to stay under $5k for a landing page. Not what you would expect...so the moral of the story: don't be judgmental.
     
  11. mistercasanova

    mistercasanova Junior Member

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    Cheers, good read. :)