Food for thought...

Just some food for thought before the weekend break...

Encountered 2 clients this week and I couldn't have been more wrong about each...

CLIENT #1: Tech Company

What they wanted: Website Re-design

Initial thoughts: CHA CHING!!!!!!!! This company was on INC's list of fastest growing companies. Appeared they had a huge budget and what they required was a massive project $xx,xxx. Their site is massive and the workload would have been huge.

Reality: They stated that their max budget was $1,200 and wanted ongoing monthly maintenance throw in.

Outcome: Told them see-ya. Thanks but no thanks.

CLIENT #2: Local organic author

What they wanted: Landing page to pre-sell their book that will be released this summer

Initial thoughts: Uhhh, a freaking hippie that probably has a $500 budget

Reality: Because I was thinking negative thoughts right away I asked what their budget was thinking it would end my interest as well as the conversation. They said "I'd love to keep it under $5k"

Outcome: Signed them - and didn't milk them for their max - because I felt bad after being so judgmental


LESSON: Don't judge. Treat every client the same. Never know who has the deep pockets and who is smoke and mirrors.

Enjoy your weekend.

Thanks Netmoney, very valuable advice mate.

Posted via Topify using iPhone/iPad

And this piece of advice should be used for everything, not just clients!

True wisdom of an Inbound Marketer, Hubspot certified.

I know what you;re talking about NeedMoney1, it is usually like this.

SkyrocketSEO said:

True wisdom of an Inbound Marketer, Hubspot certified.

I know what you;re talking about NeedMoney1, it is usually like this.

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HAHAHAHA! That shit still cracks me up lol

Love this:

Initial thoughts: Uhhh, a freaking hippie that probably has a $500 budget

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Bravo, good Sir.

Right after watching a Thai Life Insurance commercial on FB, so many emotions. Had my share of bullshit artists too & the most loyal don't come off as loaded.

funkybunker said:

Right after watching a Thai Life Insurance commercial on FB, so many emotions. Had my share of bullshit artists too & the most loyal don't come off as loaded.

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Love that video. I actually have it saved in my hard drive since it's one of the most powerful and effective commercial I've seen to date.

very interesting judgement experiment , 5k budget for IM efforts, but what the gross income for your pockets?

watsonovedades said:

very interesting judgement experiment , 5k budget for IM efforts, but what the gross income for your pockets?

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It wasn't an experiment...it was something that happened unintentionally. When asked, the client said they wanted to stay under $5k for their landing page (very basic site) - so the point of this was to stress the importance of not jumping to conclusions...as you never know based on the size of the company. Case in point...a company that was one of INC's "fastest growing" had a pathetic non-existent budget and a local author wanted to stay under $5k for a landing page. Not what you would expect...so the moral of the story: don't be judgmental.

Cheers, good read.