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font recognition

Discussion in 'CPA' started by tonlilaz, Mar 16, 2010.

  1. tonlilaz

    tonlilaz Executive VIP Premium Member

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    I like to create my own creatives for cpa offers. for one thing, i can tailor the creative to my landing page better and my banners tend to look better than the ones offered by the cpa company....Also, if my landing page talks about X,X,X benefit of the product or service, then i want my creative to do the same...

    For the most part, i like to mirror the creatives look and feel to that of the advertiser's homepage.....if that makes sense.

    The hardest part for me is to match the font from the offer's webpage. I want the banner to look very professional, and that means getting the right font for the banner ad.

    I used to do this 'the hard way' by just looking and guessing the font type...but i've been using a really cool tool online to help me get the job done.

    *NOTE* some of you photoshop pros probly know this, i'm sure there's other ways of figuring this out....i've been on the look out for a photoshop plugin that'll do this, but eh...nothing :rolleyes:

    to use this tool, simply take a screenshot of the banner or website and crop the fonts you want to copy in photoshop.

    [​IMG]

    then upload the pic in this tool and hit 'next'. The next screen you have to verify the letters

    [​IMG]

    Finally, the script will tell you the closest possible fonts matches used.

    [​IMG]

    One note...you need a high contrast between the background and font for this to work right....so if you need to adjust the brightness/contrast in photoshop ;)

    to find the font, you can either buy the font (whitehat) search google with the name of the fonts to find a free version (greyhat) or go torrent/templatep2p to try and nab them (blackhat)

    Personally i like to make my creatives look as professional as possible...and getting the right font to match the ad's site (or to copy the font off of a competitor's creative) the best way for me to do this ;)
     
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    Last edited: Mar 16, 2010
  2. HoNeYBiRD

    HoNeYBiRD Jr. VIP Jr. VIP

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  3. Platinum01

    Platinum01 Registered Member

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    Wow, That is useful stuff. I don't know how many times I have needed to "recognize" a font. Thanks a bunch.
     
  4. jaerehan

    jaerehan Elite Member

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    Thats a good stuff, thanks tonlilaz