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Following up on a Horrible Campaign

Discussion in 'Copywriting & Sales Persuasion' started by FlightSchool, Sep 7, 2014.

  1. FlightSchool

    FlightSchool Registered Member

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    Long story short; This is about 4 months back. I am doing the 7878 method

    Prospecting and qualifying was GREAT.

    Marketing was garbage.

    I missed certain key elements such as : my company was not officially registered, I had the lack of branding, no professional email etc.

    Basically I looked very shady.

    On top of that, I didn't call back or follow up.


    Since then I have made major improvements to my company. I have a website now, a professional email, logo, registered company, etc.

    How can I contact those businesses again?

    Follow Up letter (I need help making or having ideas on what to say)? Same exact letter with improved modifications? Follow up call?

    Thank you all!
     
  2. Bestindabiz

    Bestindabiz Regular Member

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    What? Who? Why? When? Where?
     
  3. LostConnection

    LostConnection Senior Member

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    Are they your current clients, because then it would be easy, so I will assume no.

    If no, do you need to go to those businesses?

    If yes, then you need to just make an effective intro and all, like the contact had never happened before. If, there are no distinctive traces between the shady first try and your now real company.

    If the businesses can figure it out easily, or you want to tell them, just be honest. Tell them that you have 'evolved' as a company, you are now a strong player in the field after successfully landing some clients etc. Tell them why you are better now.

    Good luck.
     
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  4. FlightSchool

    FlightSchool Registered Member

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    I really appreciate the advice man.

    It seems my option is the last one, to come off completely honest, because I cannot change the overall marketing image of the campaigns, due to it's unique nature (it's the 7878 method).

    Any suggestions on how to go about contacting them? Phone or Letter?
     
  5. virtual.indiano

    virtual.indiano Regular Member

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    If I was you then I would contact them by phone and offer them a 10% discount. Stating that the interview/emails etc with them helped your company grow. Now you are much better in this field and if they still say NO ask them if they know someone who they could refer ( maybe a smaller company if they think you are still small compared to them)
     
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  6. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Premium Member

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    How many companies did you contact in the initial campaign?
    How large is your market?
    I wouldn't contact those companies for at least another 2 months if the campaign was as bad as you made out.

    Also, although the 7878 method is great, it is not for everyone and if you need help with a follow up letter, then it probably isn't for you.
    Hire somebody to run the campaign for you, if you really want to go through with it.
     
  7. FlightSchool

    FlightSchool Registered Member

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    That specific campaign I contacted 10 companies.
    My market as in a list of companies I could target is pretty big, I would say 100+

    It's been a really long time since I have sent that campaign, but I'll wait till I get a proper plan detailed out.

    I feel as if the 7878 method is for me.

    I have a hard time grasping the concepts in the popular affiliate marketing. I have been too heavily invested into the 7878 method. I had a huge learning curve, but I've made a lot of advances.

    I've added on so many different things to the initial service that are more practical and beneficial to my prospects.

    I am almost done with my sales training video which I learned a lot from.

    Not knowing how to write up a follow up letter doesn't seem like that big of a deal in the grand scheme of things.

    I have to say my number 1 mistake was sending out campaigns against very good prospects too early, before I finished some necessary things.
     
  8. FlightSchool

    FlightSchool Registered Member

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    speaking of mistakes. This last campaign I sent out 2 weeks ago, had a promotion deadline of 9/12.

    It was basically a deal that if they signed up by then, i would add on x free months of service.

    Would it look shady for me to extend that promotion offer?
     
  9. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Premium Member

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    Well Good Luck, I hope you find success with it.
    Don't worry about having made mistakes, we have all been there at some point.

    If you want to extend it, then you need make it sound positive in the follow up
    "Our recent promotion has proved so popular that we have decided to extend it for another month. Contact us NOW to lock in this special offer!" Blah Blah, you get the idea.
    Don't actually use that, as it is 3am here and it might not make sense, but you should get the gist of what I am saying.
     
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  10. FlightSchool

    FlightSchool Registered Member

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    thank you a lot for that.

    funny how this is a coincidence or whatever you may call it, but i understand what you are saying by that "positive follow up" and how I should reconstruct it, as well as the follow up letter issue.

    I just finished one of my video sales lectures, and I have a good idea on how to start a follow up letter, as well have ideas on how to manipulate that promotion extension.

    Appreciate all the help guys :)
     
  11. nhgjob

    nhgjob Regular Member

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    being authentic and genuine is the key. you are building relationships, not churn n burn sites
     
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  12. codewizard

    codewizard Newbie

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    You are assuming that the reason the companies said no, was due to what you call "marketing."

    Maybe they just don't need what you sell, or they find it overpriced. As Zig Ziglar said: "Why should I give you my BIIIIIIG stack of money for your leeettle stack of benefits?"

    No such thing as 100% conversion. Well except for 100% of 0 (zero).
     
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