Flippa Case Study & Experience

seoz87

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So in the last couple of weeks, I finally experimented with Flippa.

Last month one of my friends told me how a person sold a website with zero earning for $800 on Flippa. This was enough to reawaken my flame about making sites and sell on Flippa. So I checked my websites inventory and found one that I don't give a shit about anymore.

Site Details/Stats:
The site is a niche amazon affiliate site about a computer accessory.
It's monthly earning is around $6 - $8 per month since last 1 year
I don't install GA on my sites anymore but the Ahref traffic is showing 1.2K per month with 3k ranking keywords.

The site main keyword has 36000 per month searches and the closest combination has 26000 searches. My website is ranking on 4th page on both of these keywords for 1 year.

The site is already ranking under the top 5 or some brand name + accessory combinations having 100+ searches
The target market is the USA, of course.


Listing Details

Since this was my first experience, therefore, I wasn't sure about the pricing but based on other sites, I put $1000 as Buy It Now price and $800 as the reserve price (hidden). Another major factor for asking this price is that I really don't have time to work on this project anymore hence, Flipping.

So for the first 2 weeks, nobody messaged me or put any bid but in the last week, I got 3 queries asking for GA access, 1 offer of $250, and 1 query for asking my BIN price.
After replying to these messages, the offer was raised to $500 from $250 and the other guy bid $700.

Then another person asked for the stats etc and he bought the website for the BIN price i.e. $1000.

Now If your site is earning, then Flippa will classify your website as an "Established website". The fee for listing such a website is $49 upfront. You can choose the Auction or Classified. However the best option is the "Auction" as after the Auction ends, your listing will automatically be turned into classified and it will remain live until someone buys it or you delete it.

If your website is sold, then flippa will also take 10% of the selling price. Plus Escrow will charge approx 5% of the amount as well. So out of $1000, I am getting $800.

Consider these charges when deciding a BIN amount.


gYyuHmL


Tip:
1. Do not add BIN price. There is always a chance that people pay more than your expected price.

Future Plan:
Now I have seen people selling "starter" websites with zero traffic or earnings for $350. I am planning to do such an experiment in the coming month. Also, I am working on how to scale this to launch 2 sites per month and sell 1 on Flippa.
 
Hey, nice detailed guide for selling any new website. If you don't mind , can you further guide on the aspects to work for in any new site. If we want to sell a website, what parameters we should really improve to make the site lucrative to the buyers.
 
This journey seems like it's going to be fun, I'll be watching for sure. Good luck OP awesome job so far
 
Are you kidding?

Someone paid 1000$ for a site making 6-8$/month ???

That's ridiculous haha, what a come up!

Assume that avg product price is $25.

The main 2 keywords has combined search volume of 62000 per month. These keywords are product name so they are commercial intent kws. The site is ranking on both these combination on 4th page of Google USA

Lets say you rank this website in top 3. You will; get on avg 30% of 62,000 i.e. 18000 approx visitors per month that are looking for that product.
Say 10% of these convert with 2.5% commission.

This will get you $1200 per month.

Now add brand name combinations , model numbers etc and you can get easily upto $2000 per month.

Also you have now a working site with a niche. You don't have to create a new one with scratch.

These are some factors that plays important role in valuation of any online business.

Hey, nice detailed guide for selling any new website. If you don't mind , can you further guide on the aspects to work for in any new site. If we want to sell a website, what parameters we should really improve to make the site lucrative to the buyers.

That will be my second experiment :)
 
Wow. Interesting! Could you please share the example description/copy you used? I'm yet to sell the site I listed for over 2 months now.
 
Wow. Interesting! Could you please share the example description/copy you used? I'm yet to sell the site I listed for over 2 months now.

I actually used only ahrefs/amazon stats like ranking keywords, traffic etc in description. A full page sales copy was too much for me :D
Also I used Ahrefs stats snapshop as main image
 
I actually used only ahrefs/amazon stats like ranking keywords, traffic etc in description. A full page sales copy was too much for me :D
Also I used Ahrefs stats snapshop as main image

Very helpful, thanks a lot
 
very interesting, I have around 30 domains, I got years ago, planing to do something but never did, I'll give a shot and see what happens !
Thank you for the share !
 
So if you want to do it again and again, make a text template for your sales copy and replies to inquiries and also template for transfer of websites to the buyer

This is what made me sell 100+ apps onn flippa in 3-4 months of time.
 
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