Hey guys, So this past weekend I had setup my website, posted on a few forums for advertising, and even used an ad words voucher to get my startup going. Today I received a call from a resort in Oklahoma that had a website and wanted to get it ranked on the big G. I have to say, I was pretty ecstatic when they actually called me! Now for the experience of the conversation that took place. Basically they knew very little in the terms of SEO and website optimization. I think a few people on the BHW forums pointed out that even just reading a few posts about what SEO is and how to rank will grant you more knowledge than most offline business owners have and this is absolutely true. This owner knew about keywords and implemented them on her website, but she did not know why her site wasn't ranking. She then told me about how she wanted her website to bring in more organic traffic as she was using PPC advertising when she contacted me. After this was discussed, she asked how I would get her website ranking in which I told her a very broad answer (which I would have went into more details, but if they don't ask then why waste the breath?) and told her that it just involves a linking strategy that will "fuel" your website. I emphasized on the word fuel to the owner so that it sounded more convincing. Needless to say, she liked what she heard, even complimented me on my website (I used trendy site builder lol) and then we discussed pricing. Here is where it got sticky and maybe you guys may have some input... Going back on the website itself, which is a resort in Oklahoma, I advised her that i base my cost structure around the lifetime value of the customer for their business. After seeing the pricing of up to $475 a night at this resort, I figured the cost should not be an issue. Oh it was....Basically I told her that I could start her off at $999 per month which includes everything in her campaign that we would need to get her going. Unfortunately she stated they don't get that kind of business usually and that she could only do $99 per month. Yikes! I told her I would write up a mock outline of what all the services would include for on page seo and off page campaigning and would send it to her, and if she liked it, then we could discuss a more reasonable price as the $99 per month wouldn't even cover the tools that I use to get her site going. Anywho, just thought I would share to all of those that are looking to get the ball rolling in the offline group and see what kind of suggestions I could better myself with. I have the sales mentality of start high and go low.....but really? lol.