I just ran through my very first facebook campaign and although it wasn't profitable I was happy with a couple of things. I was running a poll style ad that asked the users for their opinion, the landing page had a small poll on it with the options linked to a cpa offer. First of all, the bad: I only made $1.60, but the campaign had a limit of $10 so it was bad percentage wise but I can live without an extra $10 and I got my feet wet, which was important. I ran with cpm just because I was pretty confident that my ad would get some good clicks and because, unlike some experts here (facebookdude, indianbill, bornformoney just to name a few) I don't know how to get those extremely low .05 clicks so I probably would've ended up paying like .30 a click or something so cpm worked out well for me. Anyway, here are the stats, post any questions below, comments are appreciated (especially if they help ) Targeting: 18 and older, female Suggested cpm: 0.47-0.65 Actual cpm: 0.24 CTR: 0.109% Clicks: 71 Conversions: 1 Expenses: $10.00 Revenue: $1.60 Profit: -$8.40 What do you guys think?