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First FB Campaign

Discussion in 'General PPC Discussion' started by lightning.god.zeus, Jul 7, 2011.

  1. lightning.god.zeus

    lightning.god.zeus Junior Member

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    I just ran through my very first facebook campaign and although it wasn't profitable I was happy with a couple of things. I was running a poll style ad that asked the users for their opinion, the landing page had a small poll on it with the options linked to a cpa offer. First of all, the bad: I only made $1.60, but the campaign had a limit of $10 so it was bad percentage wise but I can live without an extra $10 and I got my feet wet, which was important. I ran with cpm just because I was pretty confident that my ad would get some good clicks and because, unlike some experts here (facebookdude, indianbill, bornformoney just to name a few) I don't know how to get those extremely low .05 clicks so I probably would've ended up paying like .30 a click or something so cpm worked out well for me. Anyway, here are the stats, post any questions below, comments are appreciated (especially if they help :) )

    Targeting: 18 and older, female
    Suggested cpm: 0.47-0.65
    Actual cpm: 0.24
    CTR: 0.109%
    Clicks: 71
    Conversions: 1
    Expenses: $10.00
    Revenue: $1.60
    Profit: -$8.40
    What do you guys think?
     
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  2. dabeast

    dabeast Power Member

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    i will keep an eye on this thread and ur results since i m gonna start this soon..

    one question y did u try for cpm.. whats the point in showing the same users the same ad again and again....try one of ur campaign with cpc and plz post results :):) there was a very intrsting thread where a guy did a whole case study based on facebookdude's method..i just skimmed thru that..maybe u can try reading that in case u havent..

    waiting for ur other experiments..its nice for a newbie to get to know how a newbie is dealing with a new method. bokmarked :):)
     
  3. andiblah

    andiblah Newbie

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    Pretty keen to see what other results you come up with in the future so i'll keep and eye on this thread. Although you haven't made a profit from the campaign, from what I can see you should be happy with getting some form of a result from your first attempt.

    As dabeast said, I would be interested in seeing you compare the cpm with cpc and see what results you get.

    I've experimented with a few ads on facebook, and set up my first major campaign about 3 weeks ago which is still getting me a .363 CTR and .05 - .06 cents clicks. This is pretty targeted though, as I am aiming the campaign at males 35 - 50, both in Australia and the UK.

    I've noticed you said you were targeting Females 18 and older. Have you attempted splitting this campaign into a series of ads, and targeting age groups of 5 years. For example:

    Ad 1: 18 - 25
    Ad 2: 25 - 30
    Ad 3: 30 - 35
    Ad 4: 35 - 40 etc

    Use the same ad format by clicking the "Create a similar advert" link, then just change the age group that you're targeting for each. That way you can monitor which age group is more responsive and possibly try tweak that "winning" ad further (Different images, different text, different landing page).

    Anyway, that's my two cents, as you can see i'm new around here too but i've seen pretty decent success through Facebook Ads in my few short weeks using it.
     
  4. lightning.god.zeus

    lightning.god.zeus Junior Member

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    I just did cpm because like I said I was pretty confident in my ad and didn't think that I would be able to get cheap cpc clicks. Yea, I read through that thread and actually drew a few ideas from there. I'll definitely post back with further results.
     
  5. lightning.god.zeus

    lightning.god.zeus Junior Member

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    :) See I knew this thread would be useful; I hadn't thought of that. And since both you guys mentioned it, I guess I will opt for cpc next time and see how I do. I think to do that I'll either have to be extremely generic with targeting or target another country. I'll post results back soon with your age targeting method, thanks.
     
  6. dabeast

    dabeast Power Member

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    yeah u must have read i guess since u r doing this that fb offers suggested cpc way higher..soemone suggested it to try going with 30-40 percent of the suggested bid and increase cent one by one till the time it accepts the bid..maybe try doing that and post results...or wait for other experienced guyz who have actually done fb ppc to answer ratehr than listening to me who hasnt doen anything as far as fb ppc is concerned :D
     
  7. Johnnyfox

    Johnnyfox Regular Member

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    Glad to see you getting started with FB! I am already one campaign in myself. I am watching this thread, I know Bornformoney or KlaAz0r, or facebook dude will show up and drop some sweet sugar on us.

    I salute you LGZuess I hope we can learn FB and help eachother. I already have the basics but I am not quite there yet, thanks given for starting this thread.
    EDIT: acutally rep given, thanks button is gone!
    so, I will get it next time!
     
    Last edited: Jul 7, 2011
  8. cornkernel

    cornkernel Regular Member

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    i'm going to stay tuned in to this thread. i plan on trying facebook ads myself, in the next few days.... it'll be good to hear what other people have to say about this.
     
  9. lightning.god.zeus

    lightning.god.zeus Junior Member

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    Ya, Facebook seriously inflates their prices, that's why I showed what was suggested and what I actually started getting traffic with. :)

    Yea hopefully we can learn a thing or two from each other or this thread :)
     
  10. lightning.god.zeus

    lightning.god.zeus Junior Member

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    Also, when you guys get your campaigns going feel free to drop the stats here. We can compare and take notes, like a thread mastermind session lol.
     
  11. lightning.god.zeus

    lightning.god.zeus Junior Member

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    Being that this thread needs a bump anyway. I'm about to start another FB campaign keeping everything the same except changing to cpc and tweaking the age demographics that andiblah mentioned. I'll be posting results daily. :)
     
  12. fung1990

    fung1990 Power Member

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    Tried advertised on fb, they dont approve my advertise. Do you have any idea?
     
  13. lightning.god.zeus

    lightning.god.zeus Junior Member

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    What reason are they giving you?
     
  14. cornkernel

    cornkernel Regular Member

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    cool, that would be good! looking forward to seeing the results. keep us updated! :)
     
  15. JackSparrow

    JackSparrow Supreme Member

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    I would of started low at 25% of recommended CPM, in your case 0.12 CPM and added 0.01 every 6 to 12 hours till i was getting decent clicks.

    Always try and start low, because I've started high in the past at the 50% of recommended CPM or CPC and found when I started lowering the bid, i could lower the CPM or CPC much lower and still get the same amount of clicks for cheaper.

    So by starting high i had eaten through most of my allocated budget, before i could get the optimum CPM or CPC price for the ad i was running. If i had of done it the other way round, it would of saved me some cash.
     
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  16. facebookdude

    facebookdude Elite Member

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    Thought I would drop by since my name has been mentioned a couple times :) Unlike some other guys I'm a fan of paying CPC. CPM can be unpredictable as hell and depending on the niche, you CAN get 0.05 CPC. Facebook always gives you stupidly high suggested bids. Start at $0.10, wait an hour. If you get no impressions keep increasing till you do.

    I'm afraid I can't say much more than that. I'm thinking of releasing a Facebook PPC product with some of my scripts in it but I'm not sure yet.

    Anyway best of luck :) +Rep added.
     
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  17. lightning.god.zeus

    lightning.god.zeus Junior Member

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    Hopefully I can find that 0.05 CPC niche :)
     
  18. fung1990

    fung1990 Power Member

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    didnt check the email.
    but some of theme approved, but the funniest part is 0 views and 0 clicks even my price is higher than FB suggestion.
     
  19. lightning.god.zeus

    lightning.god.zeus Junior Member

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    That's odd, are you using cpm or cpc model? They usually list the reasons in the email and then you can just resolve whatever they're asking. Usually, making some small tweaks will help.
     
  20. lightning.god.zeus

    lightning.god.zeus Junior Member

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    Update: Copied my exact same ad using a cpc model. Currently, I have it at 0.05. I'll check every couple hours or so and try to find the 'magic spot' where Facebook will give me some impressions. Only doing this up to a capped number, though I'm yet to decide where to place the cap.