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Finding micro niche, tutorial like

Discussion in 'Making Money' started by Nesousx, Jan 17, 2011.

  1. Nesousx

    Nesousx Registered Member

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    Hi BHW members,

    I am starting my way in internet marketing, more especially micro niche websites. I have read several topics here and other stuff in Google, and just started my first few sites. In order to do so I gathered many informations and copied / pasted important stuff wrote in notepad (for my personal usage).

    Now I want to share want I learned by re writing this in one simple post. However, I am not 100% sure of everything I am going to write. So please, correct me and I'll edit this first post in order to make it a proper "how to".




    1. Find keywords!


    For this part, you'll have to use your imagination and search as many keywords as possible, it can be anything from a small phrase to a single word.


    Examples: apple, car, movie trailers, building a house


    NB: keywords are separated by a comma.


    You have to enter all the keywords you are thinking about in the Google Keyword Tool, and only tick the following boxes:



    • « Only show ideas closely related to my search terms »
    • « [Exact] »


    Tips: You can use a keyword scraper (such as Scrapebox, which can be found on those boards) in order to generate many keywords from a single one. This can also used to easily find the long tail keywords.





    1. Ok, I found keywords, but are they worth it?!


    In order to know if your keywords are worth the try you should know a little more about the way Google Keyword Tool works. What are you looking for?



    1. Low to medium competition (I recommend low)
    2. Good CPC (depends on traffic, see example)
    3. Significant Local Monthly Searches (once again depends on traffic)


    Example: A keyword with low competition, 4000 Local Monthly Searches, and a CPC of $0.80 can be estimated like followed.


    Since you are closely targeting your audience (micro niche, exact keyword matches and domain names), and plan to be on Google Top 5 (we'll see later how to check the competition and make sure you can reach your goal: have your website on Google Top 5) you can roughly say you'll convert 10% (but this highly depends on page optimization, which we'll see in the "website part"). It means 10% of your traffic will click your ads.

    Monthly traffic being 4k, this makes 400 click a month. Now you want to know how much you earn for each click.
    In our example, Estimated CPC is $0.80.


    If you do the maths, lets say we have 400 visitors out of 4000 Monthly Local Searches, and 10% of them click the ad (CTR of 10%).

    This make 40 clicks * $0.80 a click
    , this website should generate $32 a month.


    Tips: make sure to add the CPC column to your Google Keyword Tool (you might have to be logged in), and to Search in All Location and All Languages.





    1. Competition!


    You probably already found a good keyword, but how is the competition? How hard will it be to rank on Google Top 5? Let me explain!


    Before all, you want to buy a domain name matching your keywords. The best would be the buy exactly matching domain name, but you can also add dash(es) in the name.
    At this time, check for the main extensions: .org, .net. .com, and .info. If they are all taken, you should forget monetizing this keyword. However, if non are taken, or if there is one of the 4 main extensions left, you can go for it after checking Google 1st page competition.


    Example: if your keyword is building a house, then you want to buy

    buildahouse.com (or .net, .org, .info)

    or even

    building-a-house.com (or .net, .org, .info)


    Now that a you found a domain is available for you keyword, you have to analyze Google 1st page competition,


    First thing to do is to look at the URL and titles of the websites and see if they contain the keyword you are aiming at. If they don't, you probably have a pretty good chance to hit 1st page! However, if many website have keywords optimized URLs and Titles, then there might be a lot of competition. In order to check how high the competition is, install SEO Quake extension on your browser.


    With SEO Quake installed, you have the reload the Google 1st page and analyze the information given by this extension.


    Look at:



    1. Number of back links
    2. PR of URLs
    3. PR of domain names


    If you think you can over number the back links of your competitors then go for it! If not, you can start looking for a new keyword.


    NB: The higher the total PR of Google 1st page is, the higher it will be to rank.


    The following step consists in buying the domain and building a website, most likely a wordpress blog.


    I'll probably explain this part later. As I'll probably explain the way I'm using Scrapebox.
     
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    Last edited: Jan 17, 2011
  2. WhoYoDaddy

    WhoYoDaddy Registered Member

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    onthly traffic being 4k, this makes 400 click a month. Now you want to know how much you earn for each click. Pretty easy rule of thumb you can just divide by 2 the Estimated CPC.
    In our example, Estimated CPC is $0.80 which makes $0.40.


    If you do the maths, 400 clicks a month * $0.40 a click, this website should generate $160 a month.


    You are assuming you will get 10% of 4000 local searches to your site. That will be 400 visitors your site will get and this niche has a CPC of $0.80. For you to earn $160 you would need to get 200 clicks at $0.80. This is CTR of 50% which is not likely to happen.

    More realistic scenario is 400 visitors x 10% CTR x $0.80 CPC = $32
     
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  3. Nesousx

    Nesousx Registered Member

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    I see, thanks! What about CPC? I've read somewhere that you have to divide it by 2 in order to estimate the "income".

    Will edit 1st post.
     
    Last edited: Jan 17, 2011
  4. WhoYoDaddy

    WhoYoDaddy Registered Member

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    When I try to estimate anything I always use lowball figures. Whoever said divide by 2 is a fool ;)