Finding leads B2B through organic keywords?

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Aug 1, 2022
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I'm trying to test new methods of finding leads for my ad agency and came across someone who suggested using Semrush to analyse websites in my niche for their organic keywords.

For the Semrush experts what filters do you suggest using to get maximum results? the plan is for me to analyse for example Nike.com and check their organic keywords and then search for the keywords in google.

So far i've only filtered on position and gone for #11-20. Does anyone experienced finding leads like this who can share any tips or tricks?

The end goal is to find leads who have budget and are interested in buying marketing services.
 
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