Sorry guys I don't mean that somebody here is an idiot but the steps that I'll describe will be easy to do even for a noob or for my granma. No tools, now investment - nothing just the pure net 1. choose the main direction of the niche "dogs", "cats", "chocolate" etc 2. use google wonderweel to find out some cute searches 3. use google adwords tool to find out how many searches are in your niche. BTW keep an eye on the cost per click - if there are adverisers - this is a good niche 4. go back to google and see how many sites are in "your" niche. Compare results in broad, in quotes, intitle 5. What about the content? - see ezinearticles - is there eniough raw material for spinning and sth like this? - do not forget youtube - if tehre are some hot niche videos you can be sure that this niche is your little gold mine 6. think about money? how you'll make some profit from this website - adsense - remember the CPC - clickbank? go and see what products are good for your niche - Amazon? go and see if there some appropriate products for you - anything else - before start making the website be sure that you can sell something on it 7. Make it - you are not planing to land on the Moon - make a simple plan and follow it - remember - nobody cares if your website is written with black text on white background or if you lost two days to make the "perfect" color combination - make sure that your content is unique - do not forget your keywords and spread it into the content 8. Go get some backlinks - forums - bookmarking - blog comment - directories 9. Drive traffic - use social networking sites, forums and everything else that you can find at blackhatworld.com 10. do not forget to collect the money and hit the Thanks button if you find this post useful Cheers!