Filling a webinar via Facebook Ads

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Hey guys. Been crazy busy learning and creating content lately. Now I want to play with marketing via FACEBOOK.

Could anyone tell me exactly what I need to have setup and ready BEFORE I advertise on Facebook ads.

I plan to host a webinar and convert the patrons of the webinar into buyers of a product.

My tools so far:

I have Leadpages
I have ActiveCampaign

I have loads of sales experience and knowledge
I am a fair writer
I am ready to write whatever is needed

I know I will have to setup an account with gotowebinar or stealthseminar obviously to host the webinar.

I believe I need a few follow up emails in place? Could anyone shed some light? offer tips or pointers? Point me into a direction of a product that teaches exactly how to set this up?
 
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