1) Conversion rate? I sent out 20 letters, 12 to restaurants and 8 to motels/hotels only got 1 call back and scheduled a meeting, but if I follow up on the other 19 by calling them would any turn into sales? 2) So I had a meeting with my first and only person (motel owner) to call me back, he bought up a few points I didn't really know how to answer, he kept saying the people who left bad reviews just wanted a refund and when he didn't give his customers a refund they would leave a bad review, so I told him it's very hard to remove the reviews but we can get more reviews to suppress them, he said that most of his customers are long term and probably won't leave a review so I said feedback cards or incentives. However what if someone leaves a bad review? I mean like they don't go through the feedback card/my funnel but straight to tripadvisor etc, how do we stop/avoid this? 3) Which reviews funnels are you all using? Or using your own custom one? The only ones I know about right now is originalposters feedback magnet on bhw, and the others are just from google searches. 4) What to charge? The person that called back we did a deal for $100 per month for 3 months (I haven't got his money yet because my parents said I needed to provide them with a formal invoice and contract) I was hoping for $200+ but it's alright as it's my first client and this is more of a learning experience for me! At the start I was thinking of around $300-$500 but my parents said it was ridiculous so I went to around $200. 5) How to write a contract? Like how formal does this need to be? Does anyone have any examples you could PM me? 6) Anymore tips? If anyone has heaps of ORM experience please PM me and maybe we could have a little chat? Thank you!