Hai guiz. I've read tons of threads, watched youtube videos, and skimmed through e-books. I still have a few very noob questions that I haven't picked up on yet. I own a small Hemp Jewelry company. I've began targeting the keyword "hemp bracelets" but the dominant keyword used on-page is "Hemp Bracelet".. sure I could use that, but that's where I'm having trouble.. how can I create anchor texts using a singular word when the plural word is the only thing that makes sense in context.. :S also, do backlinks not always appear in directories? I've used Market Samurai, ahrefs, checkbacklinks, and a few service I bought. All but 1 of them (ahref) tells me I have backlinks.. but only 21... I've had my bsns for 2 years steady, so honestly this scares me. I might of been doing things wrong the whole time lol.