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Feedback needed from pro cold callers on my UNTESTED calling script

Discussion in 'Offline Marketing' started by RickyZwailer, Apr 15, 2011.

  1. RickyZwailer

    RickyZwailer Registered Member

    Dec 8, 2010
    Likes Received:
    Looking for feedback on this script from all the pro cold callers. I used bits and pieces to put this together.

    Here a little and there a little.

    Please let me know what you all think.

    Start out with something like this:

    "Hi is the owner available?
    once owner gets on the phone:

    it's [your Name] from [your business name], just calling to see if you are open to the idea of new inexpensive ways to promote your business and get new customers?"

    NOTE: By announcing your name and name of the business which they do not know, you are creating a feeling that perhaps they know you and taking away the "rude shield" HOPEFULLY!

    than just sit tight as long as it takes for an answer which may feel like a decade

    some expected negative answer examples may be:

    "No can't afford to do anything right now"
    "No not interested"
    "Not at this time"
    "Not at all click"(hangs up)
    "No way you guys call to much"
    "No this sounds pricey"
    "No I have a website"
    "No" or any variation of no

    This negativity should trigger something like this in you:

    would you like to talk about this at another time?
    (to establish whether its a busy time for them or not a good time to think about all this)

    "no" or any variation

    (also could mean its a bad time)
    but try this:

    Ok I understand things are tough all over
    some are actually stopping what they pay for now to
    get some of the things I offer just to kinda change things up
    and try a new targeted approach instead of throwing money away
    on useless methods of advertising...

    can I sit with you for a few minutes
    and share some of this for you to think about?
    There"s no obligation and I am not a good salesman so no pressure..
    ( a nice guy or gal chuckle should be added to give this a humble feel over the phone)

    Now you just shut up and let him or her talk.

    If they stop talking or asks a question, just say "ok yes I can understand that, tell me a little more [about the concerns he or she is having with advertising and how much it costs or if there is another related subject to what your offering etc.].

    Do this until they actually ask you something along the lines of: what can you do for me?

    Now this is what its all about ...they asked you what you can do...let it all shine but not to pushy or overly
    confident.Speak in the same rhythm if you will to sort of let them know your not beneath or above there level and want to help which of course you should want that if you want to grow a business relationship.

    If anyone can critique this and tell why this or that should not be than please share some pro cold calling skills .

    we/I need this to literally survive[​IMG]
  2. sunseven

    sunseven Regular Member

    Aug 5, 2009
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    I would say it's far too general in the approach. Most C-Level business owners want straight to the point and detailed quantified information to even consider taking a meeting. I guess you need to elaborate on the type of clientale you're going after. Some small mom and pops may be game but wouldn't scratch the surface for larger small/medium size businesses.
  3. RickyZwailer

    RickyZwailer Registered Member

    Dec 8, 2010
    Likes Received:

    Thanks Sunseven for the feedback.
    Hope I could show a clearer intention here.

    I intended the script to do two things.
    1st purpose of calling :

    have them ask me questions, and engage them into doing so.
    After getting the 'goal " accomplished of having them ask "what can you do for me?"
    Then I would go into some detail about web designing or re designing, SEO what they have, creating a mobile site, and even show them how to use Social media sites and

    2nd purpose of calling :

    Set a time when I can show them what the competition is doing and offer them options.

    As far as what type of businesses I will be trying to deal with:

    I would be calling Restaurants mostly at first.

    Then move on to :
    Home Repair
    House painters
    Auto Body shops
    perhaps other services not sure yet.
    Eventually I want to call doctors and larger businesses.

    If what I am offering here for feedback lacks some "meat" or deeper over the phone scripting then please share what I might add to this.

    Keep in mind also that I am only looking to make the appointment not get a sale over the phone
    Last edited: Apr 15, 2011
  4. hardybents

    hardybents Power Member

    Aug 11, 2010
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    If you are still looking for help, let me know. Thanks
  5. techlover

    techlover Registered Member

    Mar 8, 2011
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    Seems good, like the others say this could be made more specific, effective, and to the point.