- Jan 8, 2010
- 13,629
- 8,252
My team is a coding/creating an open source social media management solution. With features of Hoosuite,Sproutsocial, Sendible etc.
Why Open Source -
Well, the current products in market like hootsuite, sproutsocial etc which are SAAS based solutions are rigid in architecture and cannot be customized to meet the editorial and workflow requirments of today's social media agencies. We did a survey and found that media agencies would prefer implementing their own solutions which can cater to the specific requirements that they have. ********** wants to serve that market.
Social Media department is not just yet another marketing department now, its a nessecity for brands and companies and a customizable open source solution would definitely be appreciated in this space/industry.
I would like to know what would be the best ways to monetize the software and the product.
So far, of the few things which I can think right off my head and which I plan to implement are -
1. Give the community edition for free and charge for the enterprise version(which will be covered with SLA and support by us.)
2. Sell a SAAS solution as well at a much cheaper price. Hootsuite's agency plans have some stupid pricing model, they charge $25-$250 per report. Ridiculous!
3. Create a marketplace for plugins and themes where individual developers can make apps for the platform and agencies which have downloaded the platform will be able to buy those plugins and themes. Similar to wordpress and magento's monetization model.
4. Sell training and software consultation around the product like Zend is doing.
Other than this, if you can guys can suggest anything else it would be awesome.
If you want to download and play around with the software you can go here -
or on github
The software is coded in C#.NET and ASP.NET, we will be porting it to mono.net soon so it can run on linux.
Backend is Mysql or PostgreSQL and mongo DB.
If you have any feature ideas which you want implemented, feel free to pm me or post here, we shall get them added or you can directly post on github or codeplex as well.
If you are a developer and want to contribute to this awesome project, pm me and we can talk.
Why Open Source -
Well, the current products in market like hootsuite, sproutsocial etc which are SAAS based solutions are rigid in architecture and cannot be customized to meet the editorial and workflow requirments of today's social media agencies. We did a survey and found that media agencies would prefer implementing their own solutions which can cater to the specific requirements that they have. ********** wants to serve that market.
Social Media department is not just yet another marketing department now, its a nessecity for brands and companies and a customizable open source solution would definitely be appreciated in this space/industry.
I would like to know what would be the best ways to monetize the software and the product.
So far, of the few things which I can think right off my head and which I plan to implement are -
1. Give the community edition for free and charge for the enterprise version(which will be covered with SLA and support by us.)
2. Sell a SAAS solution as well at a much cheaper price. Hootsuite's agency plans have some stupid pricing model, they charge $25-$250 per report. Ridiculous!
3. Create a marketplace for plugins and themes where individual developers can make apps for the platform and agencies which have downloaded the platform will be able to buy those plugins and themes. Similar to wordpress and magento's monetization model.
4. Sell training and software consultation around the product like Zend is doing.
Other than this, if you can guys can suggest anything else it would be awesome.
If you want to download and play around with the software you can go here -
or on github
The software is coded in C#.NET and ASP.NET, we will be porting it to mono.net soon so it can run on linux.
Backend is Mysql or PostgreSQL and mongo DB.
If you have any feature ideas which you want implemented, feel free to pm me or post here, we shall get them added or you can directly post on github or codeplex as well.
If you are a developer and want to contribute to this awesome project, pm me and we can talk.
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