- May 28, 2019
- 280
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Most teams still run FB Pixel + GTM + server-side (CAPI)What is the most professional pixel code tracing system currently available? Is it still paired with GTM? Is this system complex?
Best setup today is hybrid: browser pixel for signals + CAPI for stability and attribution
GTM makes management easier, not mandatory but highly recommended
Once template is built, it’s not complex and scales well across projects
Happy to exchange setups with anyone running high-volume traffic