FB ads

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Not sure if its been increased in any specific region. Din't come across any. Also keep an eye on the service taxes. Might there be any increase.
 
Facebook Ads are now more expensive due to competition and algorithm changes. I see people focusing on more precise targeting, testing multiple ad formats, and prioritizing short videos or Reels to increase engagement.
 
You need to run multiple ads under 1 campaign, Then check which ads perform better, keep active best one and paused all other ads.
 
I think this depends on your campaign, renew your content regularly to get cheaper campaigns
 
Yes currently Facebook ads are costly than before, the increase is mostly because of your targeted audience.
Facebook ads prioritise some countries and targeting audience from those countries makes it costly.
 
You can test some campaign, if campaign for low price use encrease budget. Campaign higher you need pause
 
You can try scaling up campaigns with a small budget and see where you can get a good lead price.
 
Karo Tami said:
Hi all, I've been running FB ads lately and costs seem higher than before. How are you guys managing your campaigns these days?
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FB ad costs are up lately, so people are simplifying campaigns, using broad targeting, testing fresh creatives (especially UGC videos), improving tracking with CAPI, and trying Advantage
 
I switched some campaigns to CBOs and it surprisingly helped control overall spend
 
Karo Tami said:
Hi all, I've been running FB ads lately and costs seem higher than before. How are you guys managing your campaigns these days?
Click to expand...
Costs are up across the board, the key is tighter targeting, stronger creatives, and leaning on retargeting to squeeze more from each click.
 
Karo Tami said:
Hi all, I've been running FB ads lately and costs seem higher than before. How are you guys managing your campaigns these days?
Click to expand...
Try narrowing your audience and rotating creatives often — it helps keep FB ad costs lower.
 
Karo Tami said:
Hi all, I've been running FB ads lately and costs seem higher than before. How are you guys managing your campaigns these days?
Click to expand...
it really depends on your niche but yes, costs are now higher...
outt of curiosity, what is your niche?
 
Yes, ad costs have been fluctuating recently. Some advertisers are noticing higher CPMs compared to previous months. Many are testing different bidding strategies, audience sizes, or diversifying placements to balance performance.
 
Rising advertising costs are a common situation, so many advertisers are currently re-optimizing their targets, focusing on more creative content, and testing more Reels/Short Videos.
 
In my opinion, the current trend is less target, more creative, more test, slow scale.
 
These days, many Facebook advertisers are focusing on optimizing their targets, trying Advantage+ campaigns, promoting Reels/Short Videos, and testing many small ad groups to better control costs.
 
Facebook campaigns are still maintained regularly every day, if you want your campaign to have cheaper results, focus on creating your advertising content, constantly refreshing it to have more cheaper results.
 
Karo Tami said:
Hi all, I've been running FB ads lately and costs seem higher than before. How are you guys managing your campaigns these days?
Click to expand...
Yup, CPMs are up this year :/ I manage by tightening targeting, testing more creatives, and rotating ad angles fast. Also mixing in TikTok + Google helps balance overall CAC. FB still works, just need more optimization than before :cool:
 
With FB Ads costs rising from competition and algorithm changes, I focus on tighter targeting, frequent creative rotation, short‑form video/Reels, testing multiple small ad sets, and leveraging remarketing to optimize spend.
 
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