Click-through rates may vary depending on the marketing campaign, ad location and site. For paid Adwords ads, a CTR of 2% or more is considered good. As for running Facebook ads ( CTR in Facebook Ads), a good CTR is set at 0.9%
I think whether the numbers are good or not, you should look at converting customers versus spending on advertising, profit is the most important thing.
Brand Awareness: Around $0.50 - $1.50 per 1,000 impressions (CPM)
Lead Generation: $5 - $20 per lead
Website Traffic: $0.25 - $1.00 per click
Sales: 5-10% of the average order value
Determining whether CPR is considered good depends on many factors such as: the industry, the specific goals of the campaign, and comparison to industry standards. Whether or not CPR is good depends on your goals and desired profits from your advertising campaign
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