Yeah i dont anticipate it to be free, pretty sure ive seen my competitor use it to grow his FB page from 1k to 18k within about 6 months. I used a friends FB acc and then browsed (not from a link on FB) to the competitors homepage. Within 30 mins, the ads displayed for the FB account were pretty much (good 70%+) all from the site initially visited.
Every day since, my friend has reported numerous ads for the site, prompting him to like the page.
Not sure if the site scrapes UID/email from all visitors that are already logged into FB on the same browser, and that automatically uploads it to the ad targeting? In all honesty, I dont have a clue.
Not about the number btw me before someone says 'only 18k?' Engagement on his page is so good youd think it was before the decline in organic reach era came upon us.