From my experience all new Facebook ads undergo a learning phase
That's what I was under the impression of too, but then I read on Reddit that there is a specific ad type that doesn't go thru the learning phase.. or atleast it won't display it under delivery. Mine has never said learning under delivery, and is what I'm trying to fix.
When your camp achieves 50 results, the campaign status will change to active, then your camp will have good results and will spend faster)
what is your campaign goal? (views, clicks, conversions, etc)
My goal is Instagram profile views, which is part of my funnel. So not really concerned about growing followers, just want them to get to the page and the funnel will take care of the rest.
So there is no learning phase in that case, as your goal is views. 1 ad impression = 1 view. Likely why you are not seeing the 'Learning' status.
If it's part of your funnel, use conversion objective in campaign setup and set a custom event to fire when the IG page is clicked on within your funnel. That way the ads will optimize towards clicks on that link - and should create the 'Learning' status.
Bingo, that's the answer I was looking for. Couldn't figure out for the life of me why I wasn't seeing that. My end goal is sales, but the sales aren't being done on IG, so I don't think there is a way to track them thru ad manager right?
Will give this a try. Thanks.
Place the FB conversion pixel on your site and setup custom events. You can setup custom events for all steps of the funnel, like first page clickthru, IG link click, sale. Place pixels on as many events as you can, its tedious, but the more the better in the long term. Once setup as custom events/custom conversions you should be able to setup campaigns using the conversion objective, per any of those stages in the flow.
I'm not using a website unfortunately, I'm processing them automatically thru an app.
Mobile app? Or 3rd party webapp like shopify?
