FB ads Journey 2024

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JimHalpert18

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Hey guys , thought i'll start a thread for Facebook ads, I've been running it for a few years , on and off , mostly with whitehat but have done a bit of Greyhat as well.

Currently I'm running an offer focused that's Completely Whitehat and is in the Lead Gen Vertical.

Here are the stats for this month till now :

1707477716394.png

Both are similar offers with the same end goal.

Currently running Multiple Campaigns on FB with CBO , ABO and also using Costcaps on some of them.

Also using Pixel Lookalikes & Hashed Buyer List provided by the advertiser to create Lookalikes and excluding the lists to prevent duplicates.

Most campaigns are on Broad Targeting and I test a lot of creatives - both images as well as videos.

I will try to update stats here daily.

Happy to answer questions - Cheers!
 
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There was some issue with Clickflare which didn't pass back the FB Spend for yesterday.

Yesterday's Stats :

Revenue : $ 4,379.00
Spent : $ 5,373.00

ROI : -18.50%
 
JimHalpert18 said:
There was some issue with Clickflare which didn't pass back the FB Spend for yesterday.

Yesterday's Stats :

Revenue : $ 4,379.00
Spent : $ 5,373.00

ROI : -18.50%
Click to expand...
is this the actual spend or the fault one due to clickflare?
 
Yesterday Stats:

1707658279585.png

Profit : -$839
ROI : -13.45%


Some updates :

Testing some new creatives and increased the budget on the winners which led to a loss.

Need to look for better ways to scale without losing ROI

Test more creatives with CostCaps to see if I can minimize losses.

Cheers!
 
Looks like the creatives aren't good enough if the ROI dropped into negative once you scaled.
 
SRProfitKing said:
Looks like the creatives aren't good enough if the ROI dropped into negative once you scaled.
Click to expand...
Might be , I do feel the creative that worked the best is slowly getting fatigued . Launching some iterations today to see how it goes. Won't change anything till tomorrow just to see if it can bounce back.
 
I mean you're running some volume, tho I guess you have multiple winning creatives and dont just spend 5k on one creative.
I guess I don't have to tell you that but the initial test (I usually spend 1x of the offer payout) should throw off a healthy ROI otherwise it will be a pain to scale it.
Some focus on optimizing delivery (cutting placements, diff bid strategies etc.) but for me it always proofed right working on creatives. With a good one you can fuck up the rest and still profit.
 
Facebook can ban advertising accounts.

How many accounts do you use for Facebook ads?
 
1707772746265.png

Better day yesterday. Still need a way to optimize campaigns and maximize wins and minimize losses on specific days. Would love some suggestions from people who have had success scaling on FB.
 
SRProfitKing said:
I mean you're running some volume, tho I guess you have multiple winning creatives and dont just spend 5k on one creative.
I guess I don't have to tell you that but the initial test (I usually spend 1x of the offer payout) should throw off a healthy ROI otherwise it will be a pain to scale it.
Some focus on optimizing delivery (cutting placements, diff bid strategies etc.) but for me it always proofed right working on creatives. With a good one you can fuck up the rest and still profit.
Click to expand...
Haven't played with cutting placements yet coz I feel that FB will auto optimize but should definitely give that a try , and yeah already trying different bid strategies but not having a lot of success with it , except some days.
 
ydm said:
Facebook can ban advertising accounts.

How many accounts do you use for Facebook ads?
Click to expand...
Facebook bans accounts only if you run campaigns that are against their policies. I run only WH campaigns
 
Thank you for sharing your experience here ;)

What is your daily budget for Facebook ads?

Do you promote your physical products or other digital stuff like affiliates etc?
 
ydm said:
Thank you for sharing your experience here ;)

What is your daily budget for Facebook ads?

Do you promote your physical products or other digital stuff like affiliates etc?
Click to expand...
You can check the budgets in the image above.

I promote Lead Gen Offers - and mostly I focus on 1 or 2 offers at a time , not more.
 
1707838679607.png

Next day stats

Have to find a way to reduce my rejected leads and try to increase volume while maintaining the same or better ROI. Trying to find some new winners while maintaining spend on the old ones.

Next Steps :

Launch More campaigns with unique images/videos
Try split testing different placements to see if it makes a difference
Create LLA's based on past traffic to see if it helps in performance.
 
Feb 15th Stats! - Was paused on Valentine's day as I wanted to avoid competing with those ads.
 

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nice, I tried to work with fb ads but didn't work on my niche or I did wrong idk
 
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