FB Ads CTR suddenly drops

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XanorV

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Jan 11, 2024
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Hello,

Since half of September I'm facing weird problem with my FB Ads campaigns. After 2-3 days my CTR drops about 8-10 times. During this my demography, audience age placments etc. didn't change - only CTR drops. It's also not a problem with ad creation , because if I turn off this campaign and create a new one, CTR is as high as on previous campaign start. Sometimes after 4-5 days of this low CTR it seems to back to normal, but only for another 2-3 days. Did someone face similar problem?
 
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XanorV said:
Hello,

Since half of September I'm facing weird problem with my FB Ads campaigns. After 2-3 days my CTR drops about 8-10 times. During this my demography, audience age placments etc. didn't change - only CTR drops. It's also not a problem with ad creation , because if I turn off this campaign and create a new one, CTR is as high as on previous campaign start. Sometimes after 4-5 days of this low CTR it seems to back to normal, but only for another 2-3 days. Did someone face similar problem?
Click to expand...
Yes, please turn off the campaign with CTR and create a new campaign.
 
Many people have faced up with this problem since yesterday. You can create 1 campaign or change the page to fix it
 
XanorV said:
Hello,

Since half of September I'm facing weird problem with my FB Ads campaigns. After 2-3 days my CTR drops about 8-10 times. During this my demography, audience age placments etc. didn't change - only CTR drops. It's also not a problem with ad creation , because if I turn off this campaign and create a new one, CTR is as high as on previous campaign start. Sometimes after 4-5 days of this low CTR it seems to back to normal, but only for another 2-3 days. Did someone face similar problem?
Click to expand...
Have you tried increasing your budget? Maybe you got competitions working on the same niche and targeting the same market.
 
XanorV said:
Hello,

Since half of September I'm facing weird problem with my FB Ads campaigns. After 2-3 days my CTR drops about 8-10 times. During this my demography, audience age placments etc. didn't change - only CTR drops. It's also not a problem with ad creation , because if I turn off this campaign and create a new one, CTR is as high as on previous campaign start. Sometimes after 4-5 days of this low CTR it seems to back to normal, but only for another 2-3 days. Did someone face similar problem?
Click to expand...
Try adding new ads or duplicating old ads to see if CTR returns to normal.
 
redwatermelon said:
Have you tried increasing your budget? Maybe you got competitions working on the same niche and targeting the same market.
Click to expand...
No, I haven't change anything. Competition isn't big, and they work only with organic reach

John Agency said:
Try adding new ads or duplicating old ads to see if CTR returns to normal.
Click to expand...
After adding new campaign with the same ad (image, link etc.) CTR returns to normal, but only for another 2-3 day, and then everything repeats.
 
XanorV said:
No, I haven't change anything. Competition isn't big, and they work only with organic reach


After adding new campaign with the same ad (image, link etc.) CTR returns to normal, but only for another 2-3 day, and then everything repeats.
Click to expand...
Did you check ads library for competition?
 
Many people have had the same problem as you, please turn off the old campaign and duplicate the old campaign and use the new page, that will help improve CTR.
 
XanorV said:
Hello,

Since half of September I'm facing weird problem with my FB Ads campaigns. After 2-3 days my CTR drops about 8-10 times. During this my demography, audience age placments etc. didn't change - only CTR drops. It's also not a problem with ad creation , because if I turn off this campaign and create a new one, CTR is as high as on previous campaign start. Sometimes after 4-5 days of this low CTR it seems to back to normal, but only for another 2-3 days. Did someone face similar problem?
Click to expand...
You should change your demographics because this can help you a lot better.
 
XanorV said:
Hello,

Since half of September I'm facing weird problem with my FB Ads campaigns. After 2-3 days my CTR drops about 8-10 times. During this my demography, audience age placments etc. didn't change - only CTR drops. It's also not a problem with ad creation , because if I turn off this campaign and create a new one, CTR is as high as on previous campaign start. Sometimes after 4-5 days of this low CTR it seems to back to normal, but only for another 2-3 days. Did someone face similar problem?
Click to expand...
A slow-loading landing page can deter clicks. Optimize your landing page for speed
 
Turn off the old campaign, create a new post and create a new campaign with that new post and track the CTR again
 
XanorV said:
Hello,

Since half of September I'm facing weird problem with my FB Ads campaigns. After 2-3 days my CTR drops about 8-10 times. During this my demography, audience age placments etc. didn't change - only CTR drops. It's also not a problem with ad creation , because if I turn off this campaign and create a new one, CTR is as high as on previous campaign start. Sometimes after 4-5 days of this low CTR it seems to back to normal, but only for another 2-3 days. Did someone face similar problem?
Click to expand...
Your scenario may be different, from how much times you are running ads on that same audience? Try to use different audience and check may be CTR retains otherwise change ad account and run ads.
 
XanorV said:
Hello,

Since half of September I'm facing weird problem with my FB Ads campaigns. After 2-3 days my CTR drops about 8-10 times. During this my demography, audience age placments etc. didn't change - only CTR drops. It's also not a problem with ad creation , because if I turn off this campaign and create a new one, CTR is as high as on previous campaign start. Sometimes after 4-5 days of this low CTR it seems to back to normal, but only for another 2-3 days. Did someone face similar problem?
Click to expand...
Dude may be changes required in the ad, change audience create a similar one or change ad creative to get the CTR again. This happend alot for taht experts say to do testing continously and create 2 audiences as a backup!
 
XanorV said:
Hello,

Since half of September I'm facing weird problem with my FB Ads campaigns. After 2-3 days my CTR drops about 8-10 times. During this my demography, audience age placments etc. didn't change - only CTR drops. It's also not a problem with ad creation , because if I turn off this campaign and create a new one, CTR is as high as on previous campaign start. Sometimes after 4-5 days of this low CTR it seems to back to normal, but only for another 2-3 days. Did someone face similar problem?
Click to expand...
Low CTR is a decrease in the rate of people clicking on the ad. The reason for that is that the ad content is no longer attractive.
 
Please create another post and re-create the campaign with that post to check the CTR results again.
 
XanorV said:
Hello,

Since half of September I'm facing weird problem with my FB Ads campaigns. After 2-3 days my CTR drops about 8-10 times. During this my demography, audience age placments etc. didn't change - only CTR drops. It's also not a problem with ad creation , because if I turn off this campaign and create a new one, CTR is as high as on previous campaign start. Sometimes after 4-5 days of this low CTR it seems to back to normal, but only for another 2-3 days. Did someone face similar problem?
Click to expand...
Question. What are the specifications to your audience like? And are you making budget changes?
 
That means the goals you were aiming for are no longer effective, you should try other goals
XanorV said:
Hello,

Since half of September I'm facing weird problem with my FB Ads campaigns. After 2-3 days my CTR drops about 8-10 times. During this my demography, audience age placments etc. didn't change - only CTR drops. It's also not a problem with ad creation , because if I turn off this campaign and create a new one, CTR is as high as on previous campaign start. Sometimes after 4-5 days of this low CTR it seems to back to normal, but only for another 2-3 days. Did someone face similar problem?
Click to expand...
 
problem with fb recently, just create new ads till this gets fixed.
 
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