1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

FB Ads CPC vs. CPM

Discussion in 'FaceBook' started by adidanuleasa, Mar 3, 2014.

  1. adidanuleasa

    adidanuleasa Registered Member

    Joined:
    Nov 9, 2012
    Messages:
    90
    Likes Received:
    10
    Hello,

    I have set up a campaign a few days back for a CPA offer by offering a max 0.25$ CPC. It has now run for 2 days and I have a CTR of almost 5%. I have been paying about 0.2$ per click overall and $10 CPM.

    I would like to, now, switch it to CPM to pay even less per click. How much should I set the max CPM now? 3,5,7$?

    Will I still get impressions at such a low rate? How does this moving to CPM from CPC now that you have determined your CTR go exactly in your opinions?

    Any input would be appreciated!
    Thanks!
     
  2. marttali

    marttali Junior Member

    Joined:
    Sep 3, 2007
    Messages:
    154
    Likes Received:
    34
    Experiment with it. Start higher and then go lower.
     
  3. adidanuleasa

    adidanuleasa Registered Member

    Joined:
    Nov 9, 2012
    Messages:
    90
    Likes Received:
    10
    That's what I am planning on but whereas any changes I made before use to be approved instantly it now seems to take forever (WTF)..

    PS: 25 ppl like and shared the offer from their news feeds, I should not be charged for that reach since it was not done directly thru FB ad right?

    Any other ideas on this?
     
  4. manking

    manking Regular Member

    Joined:
    Nov 27, 2013
    Messages:
    455
    Likes Received:
    134
    Occupation:
    No Job
    Location:
    Tallinn
    It depends on which groups you promote your ads to, if it is small group look through the list if it has a lot of fake accounts, if so then go for the cpc
     
  5. adidanuleasa

    adidanuleasa Registered Member

    Joined:
    Nov 9, 2012
    Messages:
    90
    Likes Received:
    10
    They are a scraped list UIDs. About 12k leads in total after adding some extra filters. Pretty sure they are all legit. Changed from CPC to CPM. Use to pay $10 CPM, set maximum to $5. I this works, the value of the CPA should (finally) surpass the cost.

    What about the fact that ppl like the offer and share it? 25 in total. Do those count towards the CTR as well, or the extra leads that they generate through their friends?

    Thanks!