fb ads conversion (add)

Hello guys

how to set up an ad on Fb for "lead" conversions so as to pay for the customer because he charges costs for ordinary link clicks, not for conversions

I use pixel, I set conversions. I am constantly charged for clicking a link, not for page conversions. Does anyone know how to set it to charge normally for leads?

I’m not sure what you mean

Now i payd for "click link"

https://gyazo.com/ad9344a78b4af945b4cd38b9e3ce615f
I want pay for lead/conversion


I dont want to pay for - click link on my ads. I want only pay for lead/conversion on my site ? I want to pay for a potential customer.