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FB ad prices increase 74%

Discussion in 'FaceBook' started by oxonbeef, Jul 19, 2011.

  1. oxonbeef

    oxonbeef BANNED BANNED

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    Ouch! bad news for advertisers.
    Code:
    http://www.ft.com/cms/s/0/c1375fe0-b15b-11e0-9444-00144feab49a.html?ftcamp=rss#axzz1SWVv0QMA
     
    Last edited: Jul 19, 2011
  2. Peter Shaw

    Peter Shaw BANNED BANNED

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    I'm sure moves like these are going to stop some companies from using the ad system..
     
  3. uncharted

    uncharted Newbie

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    I think a big reason for this though, is that a lot of people have started using the ad system with no clue as to what they're doing or how to work the system to make ads cheaper. The guy who was managing the facebook ads for the page of the company i work for was paying .75 a click before I took over all the social media stuff last year. Now we are paying .04 cents per click.

    As long as people who start using the ad system don't manipulate the targeting and just go with whatever facebook's super high suggested bid is, the overall ad numbers will continue to be inflated way beyond what can be achieved.
     
  4. auuuu

    auuuu Elite Member

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    Only for UK or for everyone?