Hey everyone, Just wondering if anyone had any quick tips for content on the landing page a FB ad sends people to. I know the long term answer is "test, test, and re-test" and I will certainly do that, just would like some ideas of things to try next. My FB ads direct people to a landing page that are monetized with pay per call, so I'm hoping people call the numbers to set up appointments with a local company. I've had something like 120 or so click through to the site (per analytics, not FB ad manager-FB has it at like 300 clicks), and so far no calls so I'm pretty convinced it's a content problem. Thanks!