FB ad landing page content

Hey everyone,

Just wondering if anyone had any quick tips for content on the landing page a FB ad sends people to. I know the long term answer is "test, test, and re-test" and I will certainly do that, just would like some ideas of things to try next.

My FB ads direct people to a landing page that are monetized with pay per call, so I'm hoping people call the numbers to set up appointments with a local company.

I've had something like 120 or so click through to the site (per analytics, not FB ad manager-FB has it at like 300 clicks), and so far no calls so I'm pretty convinced it's a content problem.

Thanks!

Exactly, it's your lander. Can't you use a service to steal/copy your competitors landers ?

I've never tried using a service before for something like that. You pay someone to create a well converting landing page based on what competitors do? Or were you just saying look at competitors and copy?

Also, should have mentioned it but since I am testing several things at once my landing pages are free pages from strikingly. Do you think that reduces conversion too? The pages look better than anything I could make alone, but the URL's are things like "mysite.strikingly.com"

The only thing you lose out on from that is knowing the actual stats of your competitors, but if you think their landing pages are better than yours then of course re-design to be similar to theirs, from that work, work and work. A/B Testing can go on forever.

Thanks guys!