1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Fake Instagram influencers making hundreds a week {Potential Method}

Discussion in 'Instagram' started by jumbug, Aug 12, 2017.

  1. jumbug

    jumbug Junior Member

    Joined:
    Jul 11, 2016
    Messages:
    166
    Likes Received:
    54
    Influencer marketing is one of the fastest growing channels in advertising, with our research estimating that $1 billion was spent on Instagram influencers alone in 2017. With brand dollars pouring into the space, social media influencers, whether established or aspiring, are vying for brand sponsorship deals.

    I founded Mediakix, a dedicated influencer marketing agency, in 2011. In the years since, I have witnessed a rise in these deceptive practices and wanted to draw awareness to the issue. These practices span the gamut of unscrupulousness and range from gaming Instagram’s algorithm with “pods” to purchasing fake followers and engagement to creating entirely fake personas and accounts.

    It’s difficult but not impossible to know whether an influencer has purchased fake followers and engagement. About a year ago, we were evaluating several accounts for potential campaigns and noted that one woman in particular had more than doubled her followers in less than a week.

    While rapid follower growth isn’t the only indicator of whether an influencer paid for followers, it does raise a red flag, especially if nearly every Instagram post is sponsored. We checked her rate afterwards and it had nearly tripled due to her boosted (fake) following.

    This represented the latest form of ad fraud afflicting advertisers and brands today seeking to work with social media influencers. To bring the issue to light, we created two fake Instagram influencer accounts. The goal of our experiment was to show how easy it is to create a fake influencer account, and to prove that it’s possible for fake accounts to secure paid brand deals through influencer marketing platforms.

    The first fake Instagram account called Calibeachgirl310 features images of a Los Angeles model and the second account features an amateur lifestyle travel photographer named Wanderingggirl that is populated with free stock photos.

    By using services readily available online, we bought followers and engagement for both of these accounts (about 50,000 and 30,000 fake followers, respectively). Then we signed each up on popular influencer marketing platforms and applied for daily influencer marketing campaigns posted by brands.

    We spent a total of approximately $300 on one and $800 on another for fake followers and engagement for the two accounts. Within a few weeks, brands offered our bogus Instagram influencers a combination of free products and money that totaled more than $500.

    According to eMarketer, marketers spent $570 million on Instagram influencer marketing last year, so any percentage of that going towards fake influencers or engagement is significant and represents an enormous amount of money at stake.

    It’s much easier to fake engagement at the smaller level. Unfortunately, this oftentimes afflicts smaller brands working with micro influencers when the time spent individually vetting each one for potential fake engagement negates working with them.

    This is the newest instance of ad fraud akin to the deceptive practices that have afflicted the display advertising space. For brands and advertisers seeking to get into influencer marketing, the rise of fake Instagram influencers and engagement presents a prevalent hurdle with no easy or automated solution.

    While some services or platforms offer algorithm-based detection of whether or not an influencer account has fake followers, these are cursory tools and should be considered as one of many factors to consider including vetting an influencer’s brand campaign performance history and working with influencers with reputable track records.


    http://www.adweek.com/digital/this-...-prove-that-the-industry-is-full-of-ad-fraud/
     
    • Thanks Thanks x 1
  2. jumbug

    jumbug Junior Member

    Joined:
    Jul 11, 2016
    Messages:
    166
    Likes Received:
    54
    Just want to say I never tried this method nor will I ever since I like to make my money legitimately but I guess if someone ever says there's no point in buying fake followers you can send them this link
     
  3. Conorvlad

    Conorvlad Registered Member

    Joined:
    Apr 9, 2017
    Messages:
    67
    Likes Received:
    17
    Gender:
    Male
    I wouldn't encourage people to use this as a potential method as its kind of cheap but I guess CPA in many ways is fake too and many people use that..
     
  4. colorme

    colorme Senior Member

    Joined:
    Dec 23, 2015
    Messages:
    1,084
    Likes Received:
    242
    Until companies like yours, and brands, start to name names and boycott these fake Instagram accounts; it will continue.

    I deal with many bloggers, and I always advise them to never fake it. First, it'll mess up their accounts, and second, it's just not right.

    I know of many bloggers/Instagramers that buy and can easily be seen. Yet, brands and networks continue to hire and pay them. It goes back to "it's not what you know, but who you know".
    I mean, it's so easy to tell who bought on a daily basis.

    So, Mediakix could start the bandwagon and make things right. Start naming names. Then, others will also do the same. You'll accomplish one of two things. Fakers will be banned, which will save money for brands. Two, your, and other network's, reputations will be held in high regard for not associating with fakers. It's a win-win.

    On top of that, current and new non-fakers will know that their efforts will be rewarded for not faking it.

    Until then, you can huff and puff all you want. Just my opinion.