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[FAKE?] does this Facebook AD stat screenshot make sense?

Discussion in 'Facebook' started by zykev69, Jun 29, 2015.

  1. zykev69

    zykev69 Jr. VIP Jr. VIP

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  2. zykev69

    zykev69 Jr. VIP Jr. VIP

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    anyone can explain about this for me? Help!
     
  3. abradabra

    abradabra Jr. VIP Jr. VIP

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    It's correct. This is how CTR is calculated.

    CTR = [(Total no. of clicks)/ (Reach*Frequency)]*100
     
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  4. tomede

    tomede Newbie

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    penny per click for retargeting is impressive.
     
  5. emptyzero

    emptyzero Regular Member

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    Named the campaign " amazon -> Retarget <- book " means he have a specific audience, interested in books etc. so it's really a normal result.
     
  6. MajorAdFactory

    MajorAdFactory Newbie

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    There's nothing fake about that screenshot. In fact, that CTR while it's good, is not impossible. Well written and targetted ads actually can actually get above 10+% CTR as well.

    We have clients doing those numbers even in very blackhat niches like skin/diet.
     
    Last edited: Jul 10, 2015
  7. msanate

    msanate Registered Member

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    Reach: 15232
    Clicks: 11367
    CTR: 8%

    Something is not right. :confused:
    Some body explain...
     
  8. ghat6

    ghat6 Junior Member

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    look at the frequency (how many times the ad is shown to each person). His ad reached 15232 people, and it was displayed an average of 9.21 times per person. So he had 140287 total impressions. 11367 clicks divided by 140287 impressions equals ctr of 8.1%
     
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  9. wisdomkid

    wisdomkid Jr. VIP Jr. VIP

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    I have seen results lower than that. BUT for website targetting, this is really great and attainable.