Fair Price for Domain - Advice please

Hey everyone,

I just received an offer for a site that I have been working on for the past month and a half. He didn't give a price and I didn't want to give a price, but I want to know how much you value this site.

Stats:
Avg. Unique Visitors: 2500/day
Pageviews: 10,000-12,000/day
Alexa Rank: around 48,000
PR: 0 as it is new
Backlinks: almost 2000
Revenue: Not so great, roughly $6 a day with one adsense block in each post. Only put up ads recently, and it could be better monetized. However, people are not coming to my site looking for a product, it's more of a FailBlog type site.

Please don't value the site based on revenue as this guy wants to buy it based off the "brand" and has not even asked about revenue yet.

If you need more information please let me know.

Thanks.

Just remember that whichever party names a specific price first "loses" in a transaction like this. In other words, don't make the first offer - push him into naming his idea of a "fair price".

It's hard to really evaluate a name without knowing some info that I wouldn't disclose in public if I were you.

Technically you haven't received an offer; you've only been questioned about your site. The person that has contacted you might be a noob hoping that you would tell him what he wants to hear from you (e.g. that you will sell the site for really cheap). Be serious about it and don't keep emailing back and forth, send an email including some of the details of the site and make it clear to him/her that if they want, they can make an offer otherwise they can bug off, don't be the first one and don't keep sending emails, it will make you look weak and desperate.

don't assume anything about the seller, unless you get information. The guy could be a small investor or a big businessman

anyway, i recommend to always be strategic but oriented to a deal. What happen in these kind of transactions , is a lot of sellers become greedy when they reach a deal

anyway based on your daily earnings, i won't sell it for less than 2K. I will probably sell it for 5K or above.

you have to decide what is the minimum price you are willing to let your site go, then you make an offer something 50 to 100% above your expected number. The guy come with counter offer, from there you negotiate smoothly.

also, depending on the efforts you put on the site, and the potential of the site, the numbers i suggested can be too low.

a question to answer, is how much time do you need to build the same site with the same results, and how much will it cost you to outsource it. So suppose you can have the same site within 2 months with 1,000$ outsourcing fees; 5K is a good deal, so you can build a couple of these sites with the cash and keep some for yourself.

always reinvest in a winning formula with some tweaking, it usually take less time to reach the same results on next try

Best of luck
Shaz

ps: if you want my expert view, you can pm me and I'll give you my opinion, based on the sites i sold in the past.

lol i get requests like that all the time. They're mostly noobs just trying to find out how much it would take to buy the site. Usually followed by questions like what script is it running or how much times goes into it. They're trying to fish for information so that they can build a clone or something.

Very thoughtful answers - thank you all. It's only been 1 e-mail back and forth. This is the first built site that I am considering selling, not just someone who wants to buy a domain name, so I wanted to ask the experts before I proceeded.

I will let you know how it goes.

Usually a 12 months revenue is a good price so you should atleast sell it for $6 x 365

Thats the minimum in my opinion

I e-mailed the guy back a price and he said that was wayyy to high of a price for him. I don't think he was as serious as he sounded in the first e-mail. Probably just fishing for some answers.

One hundred. Million. Dollars. But yeah, seriously dont expect much more than 2k at best IMO