Yes, Facebook is definitely favoring videos especially Reels over text and images right now. They’ve even reclassified all videos as Reels to push short-form content harder. If you want reach, you have to focus on video. Images and text still get engagement, but the algorithm prioritizes video in feeds. Simple as that.
Hmm Facebook’s algorithm is clearly prioritizing videos, particularly short clips, more than photos or text posts. They’re pushing Reels hard and even rolling out AI features to help create video content. To get the best results, focus on videos that spark interaction likes, comments, and shares still count a lot.
Facebook’s feed is now built to boost video first. If you’re still relying on static posts, you’re likely buried. Short-form, engaging videos (especially Reels) are getting the most organic traction. Adapt or get left behind.
The video-first algorithm is correct, but not all videos survive. You have to constantly rotate creative, insert CTA cleverly, and ideally keep it short <30s. Anyone who still sticks text/image will just burn money.
Facebook is making an effort to keep users young and keep them engaged longer by pushing Reels – short-form video content that is exploding.
What means shot video? 8 sec video?
From late 2024 to 2025, the Facebook (and Instagram) algorithm will really strongly favor video content, especially Reels and short videos.