Facebookdude's Complete Guide To Banking With Facebook PPC!

facebookdude

Jr. VIP
Jr. VIP
Joined
Feb 28, 2010
Messages
1,690
Reaction score
2,649
Ok so I have been doing Facebook PPC for around 2 years and over that time I have learnt a lot of things, some tricks and some mistakes that can easily be avoided. I will be adding to this post over the next few weeks describing all the methods I use and how I make a living from them! So enjoy!


What Is Facebook PPC?

For beginners, Facebook PPC is those ads to the right of the Facebook website. PPC stands for Pay-Per-Click, where we pay a set amount for each person that clicks on our ads. You will probably hear CPM being said as well, this means we are paying per thousand impressions.


You Need To Understand..

When you create your first ad, you have to target Facebook users by their age/location etc but more importantly their likes/interests. What you must understand is when you set the amount you want to pay per click IT IS A BID. This means you are bidding against other marketers like yourself who have targeted the same users as you.


Targeting

The method I have used and still do is being as broad as possible. So if I was targeting NFL, I would list all the NFL teams, all the NFL players etc. You want to get around 8mil+ estimated reach. The reason for this is because most likely you will get a like or interest that no marketer has made an ad targeting which means low cpc [cost-per-click].


What Ads You Should Run

Because Facebook is a SOCIAL network. You shouldn't do ads like 'Get A Free iPad' because you need to get the users involved since that is what they're doing on Facebook, they are there to socialize not buy shit. Think about that when creating your ad, something like 'Who Is This NFL Player' would work well then hit them with a Email Submit!


Getting Your Ad Approved

When it comes to getting your ad approved there is a very simple method to do this. Buy a domain that you are going to use as your landing page but instead of putting your lander with a cpa offer on it that wont get approved, we are going to put an HTML redirect on it so we can redirect to a whitehat page and get it accepted.

So on our domain we're going to put this code on the main page of our domain:

HTML:
<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN">
<html>
<head>
<title>Your Page Title</title>
<meta http-equiv="REFRESH" content="0;url=http://www.the-domain-you-want-to-redirect-to.com"></HEAD>
<BODY>
</BODY>
</HTML>

Once your Ad is approved you can do as you like and Facebook will rarely check your ads.


Setting Your CPC

When you have your ad set up you need to select what your cpc bid will be. Facebook will give you a suggested bid of something crazy like $1.20 but that is complete bull shit and they just want you to spend all your money. I suggest you start at $0.10 which is lower than average. If after around 3 hours you don't see any impressions then increase the bid by 0.01 until you do.

SECRET: One method that always gets me low clicks is if you increase your bid to say around $0.20 - You should start to get clicks then quickly lower it to around $0.10 and the clicks should continue to flow in :)


Test, Test, Test

If your ad is profiting, good job! But it can always do better! Change the lander, change your image, change your title text, change your description and split test so you can see what works best.


This is just a basic run down on how you can make easy money with Facebook Ads. As I said before, I will add more to this as I did this really fast :p If you have any questions I will be happy to answer them!


- Facebookdude :icon16:


P.S HIT THANKS!
 
Last edited:

the_demon

Elite Member
Joined
Nov 23, 2008
Messages
3,231
Reaction score
1,604
Yeh, FB bidding system is insane. They tell me all the time avg. cpc is like $3.00 then 5 seconds later when I goto campaign overview page it's dropped in half... They literally just make up fake numbers.
 

neodregan

Regular Member
Joined
Mar 29, 2010
Messages
396
Reaction score
179
If someone is just starting out with email submits, what kinda profit can you see?

Also, can you recommend some broad niches that do well?
 

facebookdude

Jr. VIP
Jr. VIP
Joined
Feb 28, 2010
Messages
1,690
Reaction score
2,649
If someone is just starting out with email submits, what kinda profit can you see?

Also, can you recommend some broad niches that do well?

Current events are great. An ad you could do now would be 'Should 2 And A Half Men Continue Without Charlie Sheen?' or something along those lines. Stuff to get people to have an opinion on always works.

With email submits it's easy. You just have to have a good network with high converting offers. If I were to recommend one it would def be Affillion.
 

kelli123

Newbie
Joined
Jan 26, 2011
Messages
42
Reaction score
8
Is there a way to mix this with some sort of Facebook app to convert the ad viewers into app users (that way it's kinda like list building)?
 

ooodaveb

Junior Member
Joined
Mar 13, 2009
Messages
199
Reaction score
62
I'm thinking of getting into FB PPC. I've got peerfly. If the payout is around $1.3 per submit you need to have a pretty high conversion to make a profit. What's the payout like at affilion.
 

ExtraWinner

Elite Member
Joined
Jun 18, 2010
Messages
2,336
Reaction score
3,475
I am not in Facebook, but one thing get me interested in this.

How you would connect CPA network and what offer with 2 and a half guys? How would you connect dots, and make people to input email?

That is really interesting!

Thanks


Current events are great. An ad you could do now would be 'Should 2 And A Half Men Continue Without Charlie Sheen?' or something along those lines. Stuff to get people to have an opinion on always works.

With email submits it's easy. You just have to have a good network with high converting offers. If I were to recommend one it would def be Affillion.
 

mattmatt483

Newbie
Joined
Dec 29, 2010
Messages
22
Reaction score
2
Hey if you dont mind sharing, around how much can one make a day with facebook ppc?
 

facebookdude

Jr. VIP
Jr. VIP
Joined
Feb 28, 2010
Messages
1,690
Reaction score
2,649
Hey guys thanks for your replies. Yes the conversion rate has to be quite high to make money off email submits. But say you have a email submit that pays $1.30 and you are paying $0.05 [this should be your goal cpc] then you need 1 in 20 people to fill in your offer to make $0.30 profit. It will most likely be around 2,3-10. So for every $0.50 you spend you make $2.60-$3.90. That's how it gets really profitable.

@ExtraWinner - It's simple really, once they have done what you wanted like submit their opinion or something then just direct them to your offer. Easy, you would think it wouldn't convert but it does :)
 

ExtraWinner

Elite Member
Joined
Jun 18, 2010
Messages
2,336
Reaction score
3,475
So you simply redirect them to offer after clicking voting button, or just put link to offer?
 

bigwood

Registered Member
Joined
Jan 19, 2010
Messages
51
Reaction score
7
I have been trying to figure out a way to target my ads to people who are divorced. I don't know why facebook allows us to target married/single etc and not the other relationship status' of divorced/separated. You got any ideas? I am really just looking for people who are likely to have debt. My page is already somewhat successful with just over 13k likes. I just need to make it grow faster. Any advice would be much appreciated...Thanks Dude.
 

quicknrandom

Regular Member
Joined
Jul 1, 2009
Messages
268
Reaction score
41
A good question to ask, is when to call it quits in terms of the campaign. What flags as a bad campaign. I know not enough conversions but what other factors do you look for?
 

neodregan

Regular Member
Joined
Mar 29, 2010
Messages
396
Reaction score
179
Current events are great. An ad you could do now would be 'Should 2 And A Half Men Continue Without Charlie Sheen?' or something along those lines. Stuff to get people to have an opinion on always works.

With email submits it's easy. You just have to have a good network with high converting offers. If I were to recommend one it would def be Affillion.

For something like this, does the landing page have to be like very appealing or can you just have a picture of Charlie Sheen above the vote box with a simple white background?
 

secretboy08

Elite Member
Joined
Apr 2, 2008
Messages
2,393
Reaction score
886
so in your opinion cpc is better than CPM?
asking because you gave the example of CPC.
so we would certainly need to blank/fake d referrer after the vote button link,right?
 

facebookdude

Jr. VIP
Jr. VIP
Joined
Feb 28, 2010
Messages
1,690
Reaction score
2,649
I have been trying to figure out a way to target my ads to people who are divorced. I don't know why facebook allows us to target married/single etc and not the other relationship status' of divorced/separated. You got any ideas? I am really just looking for people who are likely to have debt. My page is already somewhat successful with just over 13k likes. I just need to make it grow faster. Any advice would be much appreciated...Thanks Dude.

If Facebook doesn't have the option to target that demo I don't know what to tell ya :)
 
Top