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Facebookdude's Complete Guide To Banking With Facebook PPC!

Discussion in 'FaceBook' started by facebookdude, Mar 16, 2011.

  1. facebookdude

    facebookdude Elite Member

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    Ok so I have been doing Facebook PPC for around 2 years and over that time I have learnt a lot of things, some tricks and some mistakes that can easily be avoided. I will be adding to this post over the next few weeks describing all the methods I use and how I make a living from them! So enjoy!


    What Is Facebook PPC?

    For beginners, Facebook PPC is those ads to the right of the Facebook website. PPC stands for Pay-Per-Click, where we pay a set amount for each person that clicks on our ads. You will probably hear CPM being said as well, this means we are paying per thousand impressions.


    You Need To Understand..

    When you create your first ad, you have to target Facebook users by their age/location etc but more importantly their likes/interests. What you must understand is when you set the amount you want to pay per click IT IS A BID. This means you are bidding against other marketers like yourself who have targeted the same users as you.


    Targeting

    The method I have used and still do is being as broad as possible. So if I was targeting NFL, I would list all the NFL teams, all the NFL players etc. You want to get around 8mil+ estimated reach. The reason for this is because most likely you will get a like or interest that no marketer has made an ad targeting which means low cpc [cost-per-click].


    What Ads You Should Run

    Because Facebook is a SOCIAL network. You shouldn't do ads like 'Get A Free iPad' because you need to get the users involved since that is what they're doing on Facebook, they are there to socialize not buy shit. Think about that when creating your ad, something like 'Who Is This NFL Player' would work well then hit them with a Email Submit!


    Getting Your Ad Approved

    When it comes to getting your ad approved there is a very simple method to do this. Buy a domain that you are going to use as your landing page but instead of putting your lander with a cpa offer on it that wont get approved, we are going to put an HTML redirect on it so we can redirect to a whitehat page and get it accepted.

    So on our domain we're going to put this code on the main page of our domain:

    HTML:
    <!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN">
    <html>
    <head>
    <title>Your Page Title</title>
    <meta http-equiv="REFRESH" content="0;url=http://www.the-domain-you-want-to-redirect-to.com"></HEAD>
    <BODY>
    </BODY>
    </HTML>
    Once your Ad is approved you can do as you like and Facebook will rarely check your ads.


    Setting Your CPC

    When you have your ad set up you need to select what your cpc bid will be. Facebook will give you a suggested bid of something crazy like $1.20 but that is complete bull shit and they just want you to spend all your money. I suggest you start at $0.10 which is lower than average. If after around 3 hours you don't see any impressions then increase the bid by 0.01 until you do.

    SECRET: One method that always gets me low clicks is if you increase your bid to say around $0.20 - You should start to get clicks then quickly lower it to around $0.10 and the clicks should continue to flow in :)


    Test, Test, Test

    If your ad is profiting, good job! But it can always do better! Change the lander, change your image, change your title text, change your description and split test so you can see what works best.


    This is just a basic run down on how you can make easy money with Facebook Ads. As I said before, I will add more to this as I did this really fast :p If you have any questions I will be happy to answer them!


    - Facebookdude :icon16:


    P.S HIT THANKS!
     
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    Last edited: Mar 16, 2011
  2. the_demon

    the_demon Jr. Executive VIP

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    Yeh, FB bidding system is insane. They tell me all the time avg. cpc is like $3.00 then 5 seconds later when I goto campaign overview page it's dropped in half... They literally just make up fake numbers.
     
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  3. neodregan

    neodregan Regular Member

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    If someone is just starting out with email submits, what kinda profit can you see?

    Also, can you recommend some broad niches that do well?
     
  4. facebookdude

    facebookdude Elite Member

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    Current events are great. An ad you could do now would be 'Should 2 And A Half Men Continue Without Charlie Sheen?' or something along those lines. Stuff to get people to have an opinion on always works.

    With email submits it's easy. You just have to have a good network with high converting offers. If I were to recommend one it would def be Affillion.
     
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  5. myniche

    myniche Junior Member

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    What percentage of campaigns are profitable?
     
  6. kelli123

    kelli123 Newbie

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    Is there a way to mix this with some sort of Facebook app to convert the ad viewers into app users (that way it's kinda like list building)?
     
  7. reinie

    reinie Elite Member

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    Great stuff man
     
  8. ooodaveb

    ooodaveb Junior Member

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    I'm thinking of getting into FB PPC. I've got peerfly. If the payout is around $1.3 per submit you need to have a pretty high conversion to make a profit. What's the payout like at affilion.
     
  9. ExtraWinner

    ExtraWinner BANNED BANNED

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    I am not in Facebook, but one thing get me interested in this.

    How you would connect CPA network and what offer with 2 and a half guys? How would you connect dots, and make people to input email?

    That is really interesting!

    Thanks


     
  10. mattmatt483

    mattmatt483 Newbie

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    Hey if you dont mind sharing, around how much can one make a day with facebook ppc?
     
  11. jfree

    jfree Junior Member

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    Cool thank you
     
  12. facebookdude

    facebookdude Elite Member

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    Hey guys thanks for your replies. Yes the conversion rate has to be quite high to make money off email submits. But say you have a email submit that pays $1.30 and you are paying $0.05 [this should be your goal cpc] then you need 1 in 20 people to fill in your offer to make $0.30 profit. It will most likely be around 2,3-10. So for every $0.50 you spend you make $2.60-$3.90. That's how it gets really profitable.

    @ExtraWinner - It's simple really, once they have done what you wanted like submit their opinion or something then just direct them to your offer. Easy, you would think it wouldn't convert but it does :)
     
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  13. ExtraWinner

    ExtraWinner BANNED BANNED

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    So you simply redirect them to offer after clicking voting button, or just put link to offer?
     
  14. quicknrandom

    quicknrandom Regular Member

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    This is really good, you gave me some inspiration on starting this.
     
  15. facebookdude

    facebookdude Elite Member

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    Yeah just link the button to your offer.
     
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  16. bigwood

    bigwood Registered Member

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    I have been trying to figure out a way to target my ads to people who are divorced. I don't know why facebook allows us to target married/single etc and not the other relationship status' of divorced/separated. You got any ideas? I am really just looking for people who are likely to have debt. My page is already somewhat successful with just over 13k likes. I just need to make it grow faster. Any advice would be much appreciated...Thanks Dude.
     
  17. quicknrandom

    quicknrandom Regular Member

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    A good question to ask, is when to call it quits in terms of the campaign. What flags as a bad campaign. I know not enough conversions but what other factors do you look for?
     
  18. neodregan

    neodregan Regular Member

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    For something like this, does the landing page have to be like very appealing or can you just have a picture of Charlie Sheen above the vote box with a simple white background?
     
  19. secretboy08

    secretboy08 Jr. VIP Jr. VIP

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    so in your opinion cpc is better than CPM?
    asking because you gave the example of CPC.
    so we would certainly need to blank/fake d referrer after the vote button link,right?
     
  20. facebookdude

    facebookdude Elite Member

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    If Facebook doesn't have the option to target that demo I don't know what to tell ya :)