I am working with a celeb gossip publisher that gets 2.5 million uniques a month and get 100% organic traffic. They asked me to start a facebook campaign for them to create viral traffic similar to what TheChive.com, BroBible.com, and BuzzFeed does. My question for you all is what methods are they using to push traffic and how much are they spending to do so. Are they using the boost post function? Are they scraping user audiences? Are they merging their facebook personal profiles into their main facebook pages?