SEO WAR LORDS
Junior Member
- Oct 27, 2014
- 185
- 63
When it comes to marketing online through facebook, its always recommended to try new things. Today i will provide you an overview of facebook chatbots and how it can accelerate your marketing growth for your business.
Ideally what a chatbot does is responds to people that message the bot. For example when we run a facebook post of video ad and we say in the post 'if you want more details of our product or business or would like to sign up for our free trial" TYPE "IM IN". When the user types that comment "IM IN" into the comment section of your ad, the chatbot would immediately engage with the client. Throughout the chatbots engagment with the client the chatbot will offer the user a dialog in which to type and whatever the user types out, the chatbot will execute on command, whether it unlocks a free bonus, links to a specific URL, talk to a live rep, guve your a coupon code, the possibilities are endless
Step 1. have a facebook account with advertising privledges
Step 2. Choose from a variety of chatbot services such as manychat, engati, chatfuel, or even build out your own bot if your tech savvy
Step 3. Create a facebook post or video ad. I recommend facebook video ads because they are cheaper by a huge margin. Ill also explain the benefits in more detail below
Step 4. Integrate the chatbot into your facebook ad. When it comes to this step, ideally if your not tech savvy, go with those chatbot paid services that will guide you every step of the way to integrate your chatbot with your facebook ad.
Step 5. Make your facebook ad live.
Pros to using facebook video ads and chatbots
-cheap video views
- when creating facebook video ads, always make the video short less than 1 minute as peoples attention span is really limited these days
- when creating the facebook video have a text overlay saying "Type" "IM IN" for more details which will prompt the user to type that into the message box which will execute the chatbot to communicate with the user.
Think about it for a minute, over 90% of people engage with messenger or even read the message they are sent because the notification with that +1 won't go away until they see it. Whether the user be on their mobile or desktop they will still be curious enough to read the message.
Whats great about chatbots is you can even have a sequence going where you engage with the client the first day, and reengage with the client again a few days later. You can even send out a broadcast message to all clients promoting a sale of some sort to get last minute buyers in on the deal. The possibilities are endless and with chatbots, over 90% of people will be engaged.
You can even add a twist to it by having the user comment "IM IN" and when the chatbot sends the user a URL to the business page and they sign up as a lead, the chatbot can reengage with the customer and say if you share this referral link to 5 people you will receive a free "gift". That way you can have a viral campaign on your hands. You can have a viral video ad with a viral referral based system that can spin off alot of leads or sales.
Ideally what a chatbot does is responds to people that message the bot. For example when we run a facebook post of video ad and we say in the post 'if you want more details of our product or business or would like to sign up for our free trial" TYPE "IM IN". When the user types that comment "IM IN" into the comment section of your ad, the chatbot would immediately engage with the client. Throughout the chatbots engagment with the client the chatbot will offer the user a dialog in which to type and whatever the user types out, the chatbot will execute on command, whether it unlocks a free bonus, links to a specific URL, talk to a live rep, guve your a coupon code, the possibilities are endless
Step 1. have a facebook account with advertising privledges
Step 2. Choose from a variety of chatbot services such as manychat, engati, chatfuel, or even build out your own bot if your tech savvy
Step 3. Create a facebook post or video ad. I recommend facebook video ads because they are cheaper by a huge margin. Ill also explain the benefits in more detail below
Step 4. Integrate the chatbot into your facebook ad. When it comes to this step, ideally if your not tech savvy, go with those chatbot paid services that will guide you every step of the way to integrate your chatbot with your facebook ad.
Step 5. Make your facebook ad live.
Pros to using facebook video ads and chatbots
-cheap video views
- when creating facebook video ads, always make the video short less than 1 minute as peoples attention span is really limited these days
- when creating the facebook video have a text overlay saying "Type" "IM IN" for more details which will prompt the user to type that into the message box which will execute the chatbot to communicate with the user.
Think about it for a minute, over 90% of people engage with messenger or even read the message they are sent because the notification with that +1 won't go away until they see it. Whether the user be on their mobile or desktop they will still be curious enough to read the message.
Whats great about chatbots is you can even have a sequence going where you engage with the client the first day, and reengage with the client again a few days later. You can even send out a broadcast message to all clients promoting a sale of some sort to get last minute buyers in on the deal. The possibilities are endless and with chatbots, over 90% of people will be engaged.
You can even add a twist to it by having the user comment "IM IN" and when the chatbot sends the user a URL to the business page and they sign up as a lead, the chatbot can reengage with the customer and say if you share this referral link to 5 people you will receive a free "gift". That way you can have a viral campaign on your hands. You can have a viral video ad with a viral referral based system that can spin off alot of leads or sales.
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