Facebook video ad help

BBEsports

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How often should I run a new ad on Facebook? I find that the leads for my ads typically peak within a couple days after they start running. Should I be posting new ads once a week? Should I spend more on each ad?
 
instead of 1 week I think you should follow the frequency 1 time a day to find out the customer rule and find the most suitable time
 
1 time per day. and keep the campaigns with good results and scale it
 
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