Facebook traffic on adsense site CTR drop 50% ?

Dark Knight · Nov 7, 2015

Hello BHW,
I am running a site everything was smooth but suddenly the CTR drop by 50%, and the traffic source is fb . Is this cause of fb traffic could be something else.
Thanks

Oz0102 · Nov 8, 2015

Hi
Are you running a facebook ads campaign or simply using a fanpage?
Did you also look through your stats if the traffic from facebook dropped ?
There should be several viable explanations as to why your CTR dropped but you need to provide more info since only you have access to the data

Dark Knight · Nov 8, 2015

Oz0102 said:
Hi
Are you running a facebook ads campaign or simply using a fanpage?
Did you also look through your stats if the traffic from facebook dropped ?
There should be several viable explanations as to why your CTR dropped but you need to provide more info since only you have access to the data

I am driving traffic via facebook ads, not by spamming or forcing user to visit the site.
Yes, I look at the analytics real close, compare day to day, the ctr drop 50% and cpc looks like drop 30% as well. So overall RPM now really down.
Where facebook traffic cpc, page views on site remain same.
Now today is worse than yesterday, do you think the ctr will be back to normal or its being penalized or something.

Dark Knight · Nov 8, 2015

Here is some data from last week
Organic:-
CTR 1.09% CPM $1.98
Social :-
CTR 1.02% CPM $1.33
Device:-
Mobile CTR 1.00% CPM $1.25
Tablet CTR 1.11% CPM $2.28
Desktop CTR 0.57% CPM $1.85

From yesterday
Organic :-
CTR 0.62% CPM $0.69
Social:-
CTR 0.48% CPM $0.37
Device:-
Mobile CTR 0.42% CPM $0.30
Tablet CTR 0.98% CPM $0.97
Desktop CTR 0.50% CPM $0.79

Now my site 80% traffic from mobile so basically I can't even run the business

santiago22 · Nov 8, 2015

Hello, i have two CTR numbers. One is higher. Which one did you write? Higher number?

Dark Knight · Nov 8, 2015

santiago22 said:
Hello, i have two CTR numbers. One is higher. Which one did you write? Higher number?

did you even read the post dude ? if you don't know anything then please do post.

santiago22 · Nov 8, 2015

of course i read. It is important if you mean CTR or page CTR. I have with facebook traffic bad CTR too. Its normal, because after some time, you have same visitors so CTR is worse as before. New visitors are allways better because CTR is higher.

Dark Knight · Nov 9, 2015

santiago22 said:
of course i read. It is important if you mean CTR or page CTR. I have with facebook traffic bad CTR too. Its normal, because after some time, you have same visitors so CTR is worse as before. New visitors are allways better because CTR is higher.

For me the returning visitor cpm 5c higher than new visitor :/

Facebook traffic on adsense site CTR drop 50% ?

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