Facebook stats. Viral and Organic ?

What do you consider as the best effect to your fan page. Viral or Organic reach ? How do you use those stats?
This photo is from my page ...

Organic is the content your fans have seen.
And viral is the content, that non-fans have seen.
As of now, your facebook posts are visible to 17% of your fans.
So if you increase the virality of your page, it is always good as you get new fans and talking about your page increases.
There is a thread by G-S-T on how to increase virality.
Check it.

We are asking fans to click on "Get notifications" but of course not everyone does that! Facebook is trying to monetize it all and make it hard for us.

I will try to find that article ... thanks