First of all: Thanks to BassTrackBoats For the Inspiration! [Original Idea Thread Here] In response to the Facebook + Shopify thread, I decided to make a run on it. There were a lot of people on both sides of the fence..some it worked for other's it did not. I did not follow the original method exactly, I used my own twist on it. More than anything this was a "test" to show people if you leverage your resources this could be done. I reached out to a couple of folks on here to partner up, but nobody was interested so I just did it myself. My results are probably not typical. I have access to resources not everyone has access to. Objective: My primary objective is to get people to purchase a vacation voucher for a 5 day 4 night hotel stay in Cancun Mexico. They're only paying the shipping and handling. ($14.97) The vacation voucher has a $600 retail value. The purchaser is only responsible for paying the registration fee ($79). I am friends with a guy who owns a travel company, he's able to provide these vouchers for me at a steep discount. Traffic Source: I'm using Facebook advertising only. I played around with the conversions, I was actually getting better rates using PPC verses conversions using the pixel. Ads & Targeting: I setup a number of different ads. I have two primary groups women & men. Women's ads are targeted slightly different then menus ads, including the Facebook page I'm using to run the ads. My main hook is, along the lines of, just for supporting us in 2015, we're offering you this exclusive vacation giveaway. (In the heading I do say, "Free Vacation Giveaway" , although it's technically not free, the voucher is free though they just pay shipping and handling to receive it!) Landing Page: My landing page is a static website made in wordpress, I used a domain that I purchased over the summer for another project but it's still related to travel so it works out fine. I opted not to use Shopify because there were not themes that I felt were good enough ("Solo" was okay but still required tweaking I didnt feel like doing..) for my purpose and I did not feel like working with a vendor to modify the theme to suit my needs as I knew I could do it quickly within wordpress using the Divi theme. For my cart I use a free paypal plugin, once you click the add to cart button you'll see your shopping cart, with the 1 item and the $14.97 s/h fee. I have 1 link on the landing page, it's to my "Terms" section which clarifies the terms and states the purchaser is responsible for a reservation fee, and daily mexican taxes, etc. I put a count down to trigger the "Sense of Urgency" and "Fear of Loss" mentality. Did I Blackhat Anything? Not entirely. The only thing that is "Grey" is in my Ad copy I stated, "Free Vacation Voucher" although it's not really free. I was going to create an ad that had a picture of a YT celebrity, then state, This offer is for [Persons] subscribers only. Then from there, goto unique URL that had their picture on it, etc.. but that's getting little too risky of lawsuit and I like to be as legit as possible. I do believe this would double my conversions though!! But I'm not that hard pressed... Also, technically I'm not supposed to "Sell" the vacation vouchers, they're to be used as a gift. That's a little grey, since technically I'm not selling them, I'm giving the vouchers away for being a "loyal fan" (to what? I dont know it's just what the copy says lol) they just have to pay shipping and handling.. I was also going to create a spoof of a real travel website, so the visitor would "think" this is just a promotion from the travel website..however I decided not to go that route.. Conversion: So far my data is as follows My Daily ad budget is pretty high. I never test below $20... but I also have plenty of cash to make this happen. Sometimes I test with $100 daily budget just so I can get more real time data, I did not do that this time. 1,745 Clicks $575.73 Spent (About $33 per click) 146 Sales @ $14.97 which is just about a 8.3% Total Sales Revenue To Date: $2,185.62 Total Advertising Spend: $575.73 Cost Of Goods: $438 ($3/ea) Shipping: $102.02 ($0.70ea) Net before Paypal Fees and Taxes: $1,069.87 I officially went live with the ads on 12/24 so it's been very close to 6 full days. That puts me at roughly $178 per day. If this can stay consistent for 3mos, I would say this is about a $65K/ yearly revenue stream in current state. Although that's not bad. I'm currently building a business that has 20 times that potential. So if this doesn't really scale I'm not really sure if I'll continue it. People may call it silly, but unless you're managing a portfolio with a lot of different service lines you won't understand.. energy should be put on the top revenue streams, this would not be one of them. Note: My Facebook CTR's are really good. I've spent A LOT of money on Facebook, google, eBay over the years, I know how to create good ads... Resources Used: DollarPhotoClub.com for my stock photos Domain was one I had in my domain inventory My "Freebie" is a vacation voucher I have access to Wordpress for my Static Site --Divi Theme --Ultimate SEO plugin --Paypal Cart Plugin Facebook Ads Probably 16 hours in total on the setup (8 hours on the site build, 8 hours on the ads, targeting, images, etc) Order Fulfillment is through my warehouse..Although postage is less, the $.7 includes time for printing the label and packing the envelopes by staff. What's Next: I may scale this I may not. I have limited inventory on the vouchers, I may purchase more though. To scale this up, I may reach out to friends I have large followings on YT and IG, they often run giveaways and what not, so I may see if they're interested in partnering. Some of their fans are already being targeted on FB anyway Where this can fail: Although I don't consider this a "fail" if I'm unable to acquire more vacation vouchers, it's essentially over. However, I'm sure if I drop $5K on them, the actual source of the vouchers won't have a problem with me purchasing more ;-) Pics: The Landing Page This is what it looks like if you click the add to cart button This is my Facebook Ad Data for this Ad Set BEFORE YOU SEND ME A PM Do not be mad if I don't read it or reply. I visit BHW in spurts, sometimes I go months and months and months without checking in. I tried to lay out all of the information above anticipating any questions. But really, this is such a basic concept, there is a lot of questions that have already been answered in various threads. Questions And Answers from The Thread: Q: What are some advertisement tips you can provide? A: Click here to my response Q (Via PM): Would you be willing to partner on this? I don't have too much experience. A: At this point I'm no longer seeking a partner. I was only looking to leverage someone's expertise so I didn't have to spend the time to do it myself. At the current time I'm not interested in partnering with anyone too junior as I don't have the time as I'm in build mode. Unless you have a very specific skill / expertise that I'm looking for (AKA REALLLY good developers or engineers) I'm not interested in partnering. Q: Can you send me the download link to your website? A: Click here to my response Q: What's your Skype, let's chat! I will even pay you A: Sorry, I rarely Skype. I'm a little old fashion, I typically do business the old school way. Face to face or in person. And sorry, I'm not for hire. My hourly rate would be between $500-$1000 depending on how I'm feeling that day. Q (Via PM): Can you share your contacts with me? A: Sorry, I've spent a lot of time (Time = Money) working to establish and maintain relationships, I'm not just going to give them away.