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Facebook Putting an end to CPM advertising.

Discussion in 'Social Networking Sites' started by leeches, Apr 30, 2010.

  1. leeches

    leeches Newbie

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    Just read this and is horrible news. Hopefully there will be a work around as the info is still kinda vague but it looks like getting a high CTR on an CPM campaign will cause you to be punished with less impressions. They are telling anyone using CPM and wanting to clicks to move over to a CPC version of the ad.

    http://wisestartupblog.com/startups/new-facebook-ads-rules-punishing-cpm-advertisers/4467/
     
  2. Matt123

    Matt123 Junior Member

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    I don't know about all that. I say the best thing to do is open up both and run the same thing side by side and that will really give you a solid answer to what is working or will keep on working.