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Facebook PPC: CPC or CPM?

Discussion in 'FaceBook' started by maildigger, Oct 11, 2011.

  1. maildigger

    maildigger Power Member

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    I'm running an advertsiment on Facebook.

    Reach today: 15.000
    clicks: 22
    CTR: 0.085%
    CPC: 0.50

    I have a budget of 50$/day. This gives me about 100 clicks/day. Should I switch to CPM?
     
  2. StartupBros

    StartupBros Regular Member

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    Never, ever switch to CPM. 0.50 CPC is pretty good.
     
  3. pk7677

    pk7677 Registered Member

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    I heard some where that you should switch to CPM if you hit 0.1% or higher. But 0.085% is pretty good in my book, its a shame that not a lot of people in the facebook section discuss PPC more.

    How much where you paying for clicks after you hit .085%?
     
    Last edited: Oct 12, 2011