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Facebook PPC Ad Sample

Discussion in 'FaceBook' started by catwithhat, May 5, 2011.

  1. catwithhat

    catwithhat Jr. VIP Jr. VIP Premium Member

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    Hi guys,

    I know we have many Facebook PPC specialists here in BHW. Im thinking to give a try to Facebook PPC also. Im not begging...I just have few questions about how "great Facebook PPC Ad" have to look like. I read there is 3 crucial things about Ad: TITLE, PICTURE and Ad TEXT. Which one of those are most important?

    If anybody is willing to help noobs out here can you please write down 3 most important "random" (according to you) things about:

    1.Title...
    2. Picture...
    3. Ad Text...

    After that noobs get wind of how casual Facebook Ad looks like.

    Thank you! :cool:
     
  2. bornformoney

    bornformoney Senior Member

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    1 + (Idiots x CPA) = $Money$
    Picture is the most important according to me.

    I've actually seen shoemaker's case studies about how important picture is and the fact that it plays 70% of the role. So i thought i'd give it a try and the results are pretty impressive. Your picture is what that gets you the high CTR but still make sure your ad text is still straight to the point

    Ofcourse that's what increases your conv rate. I am following this principle and I am more than happy to say the results are impressive and if you need any help drop me a PM!
     
  3. SBQS.CA

    SBQS.CA Junior Member

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    i am also agree with bornformoney.seems to m, picture is the most important things for a great ppc ad.
     
  4. moneyrocks

    moneyrocks Supreme Member

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    picture is very very imp lot of people just read tittle and see pic and click.... but there is one more thing into this one they get to your page they would get what they came hoping for other wise you wont make any money... think like this if you clicked the add what will you want to show up.... it is simple...
     
  5. tonyw

    tonyw Newbie

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    I would say picture is 70%, headline 20% and description %10.

    Tests have shown (including my own) that if you include a picture of an attractive girl (clevage is even better) you'll get much higher CTRs.

    Using the exact same ad copy, I got a CTR of %0.05 with my logo and 0.1% with pics of girls! Of course, try to make the picture somewhat relevant;)