I launched a Facebook ad today and also added the facebook pixel to my shopify site. Totally new to facebook's pixel and ad thing. I just opened my ad account and saw that there is 9.6k pixel fires. Does this mean 9,600 in traffic? I'm confused. I am only spending $30 so far. Also, I want to know how well my ad is performing on Facebook. I am also advertising on other sites. But I want the facebook pixel to track FACEBOOK only. It seems to be tracking traffic from everywhere. I want to know if my facebook ads are paying off. Anyone can give me some advice?