Hi there! For your local business, definitely create a Facebook Business Page rather than using a personal account! Pages are specifically designed for businesses and offer much better features.
Here's how to set it up: go to facebook.com/pages/create → choose "Business" → add your business info, location, hours, and contact details. Then connect it to Facebook Ads Manager for local advertising.
Pages give you access to Facebook Ads, local targeting, customer reviews, business insights, and Instagram integration. You can run "Local Awareness" campaigns in Ads Manager to reach people near your location.
Personal accounts can't advertise and look unprofessional for business use. Pages also show up in local searches and Maps integration.
What type of local business are you running, and do you already have a personal Facebook account that customers are finding you through?